| |LO1 – Understand the process of strategic planning |Grading |Assessment Type | | |(P/M/D) | | |1.1 |Explain strategic contexts and terminology – missions‚ visions‚ objectives‚ goals‚ |P 1.1 |Individual
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STRATEGIC MARKETING MASTER ERICK SUÁREZ DOMINGUEZ Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE CLASSICAL YEARS (1910 -1950) l Development of new concepts and issues (e.g.‚ product differentiation‚ and issues in advertising‚ pricing and distribution) l The strategic objective: budgeting and control. Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE MANAGERIAL YEARS (1951-69)
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| Bachelor of Business (Incorporating Graduate Diploma in Business & Graduate Certificate in Business)Strategic Management467943Semester One 2013 | TABLE OF CONTENTS Item | Description | Page | 1 | Welcome to Paper Overview Paper Level & PointsHours TaughtDelivery ModeIndependent Study | 3 | 2 | Teaching Team & Contact Details | 3 | 3 | Paper Information 3.1 Pre-requisite Requirements 3.2 Paper Aim3.3 Learning Outcomes 3.4 Content | 34 | 4 | AUTonline Programme Organisation
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1. Introduction to Strategic Planning If you don ’t know where your business is going‚ any road will get you there. What is a Strategic Plan? Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives. That ’s why a business review or preparation of a strategic plan is a virtual necessity. This may not be a recipe for success‚ but without it a business is much more likely to fail. A sound plan should: Serve as a framework
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Case Study of Management Information System “When Radiation Therapy Kills” (Ethical and Societal Issues in Information System) Background of the case: When the new radiation therapies are raised‚ they’ve promised to cure people from illness. Contemporary radiation therapy offers a good example of society failing to anticipate and control the negative impacts of a technology powerful enough to kill people. Advanced technologies in radiation treatment represent hope and a chance to live and
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must possess skills to absorb and express his knowledge‚ communicate with others‚ and keep pace with the development of society. Obviously‚ in this aspect‚ reading and writing abilities are more essential than ever before. In addition‚ a burning issue today is the globalization trend. Looking back into the past‚ each nation was an isolated entity in terms of politics‚ economy‚ and education‚ and cooperation among countries remained weak. As a result‚ the demand to learn from the outside and expose
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STRATEGIC THINKING Contents Introduction 3 Perspectives of strategic thinking 4 Rational thinking perspective 4 General thinking perspective 5 A model of elements of strategic thinking 6 System perspective 6 Intent focused 6 Intelligent opportunitism 7 Thinking in time 7 Hypothesis driven 7 Levels of strategic thinking 7 Strategic Thinking at the Individual Level 7 Strategic Thinking at the Organizational Level 7 The strategic thinking process 8 Bibliography 10
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Strategic Lens Amazon: Grouping: With a mission “to be Earth’s most customer-centric company‚ where customers can find and discover anything they might want to buy online‚ and endeavors to offer its customers the lowest possible prices‚” . There are three things that can be inferred form Amazon’s mission statement‚ one is their extremely consumer centric business strategy‚ secondly to strive to enter into new markets and thirdly to achieve it through the least amount of resources. However there
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STRATEGIC CONTROL- ERIK TREFFTZ Strategic Control refers to the activity of analysis and surveillance of the Strategic Planning. Its main objective is to monitor and implement corrective measures when facing any kind of deviation in the original Strategy‚ after comparing it with the Strategic Standards‚ and thus granting the good-riddance of the company´s targets. It works through the establishment of reference points‚ rules‚ methods and devices that allow to measure the development efficiency
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Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Strategic Management and Leadership Centre Assessment Guidance Contents Page Introduction About these qualifications Titles and qualifications reference numbers Accreditation dates Qualifications summary Progressions Credit values and rules of combination for the qualifications Relationship to the National Occupational Standards for Management and Leadership Assessment and Verification What is expected
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