I. Intro A. HTC http://en.wikipedia.org/wiki/HTC_Corporation http://www.htc.com/nz/about/ Founded in 1997‚ HTC built its reputation as the behind-the-scenes designer and manufacturer of many of the most popular OEM-branded mobile devices on the market. We are dedicated to creating a customized user experience and believe that each mobile device needs to fit its owner‚ and not the other way around. What we make is not merely the product of focus group tests‚ but of observing and honoring how
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Global Strategy Dopod International has been accumulated rich sales and marketing experiences in Asia market and it do provide great advantages on HTC brand management in future. By leveraging HTC’s sales and marketing experiences in Europe and the United States to the Asian market‚ the acquisition will reinforce HTC’s position as the world’s leading provider of smart handheld devices. To maximize the synergies of the acquisition and to implement new joint business initiatives‚ Dopod International’s
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weak image compared to its competitors like Apple‚ Blackberry‚ Nokia‚ Samsung and Sony. HTC is now focusing on developing its brand image to grow its market share. This report reviews the current marketing strategy for HTC Android phones. It analyses the marketing mix forth and reviews the areas of weaknesses and opportunities to build upon. Finally‚ the report provides some recommendations for the future strategy forth. : In key areas listed below these are to: • Expand market presence into emerging
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8 ORGANIZATION CULTURE: 10 EXTERNAL ENVIRONMENT: 11 Ways in which Strength are Exploited: 12 MANAGEMENT PRACTICES: 13 Brand Strategy: 13 Competitive Strategy: 13 Risk Management: 14 FACTORS CONTRIBUTING TO INTERNATIONAL SUCCESS: 15 REFERENCES: 17 COMPANY PROFILE Company name: HTC Corporation Stock name: HTC Stock Code: 2498 Market type: TWSE- Listed Industry type: Communications
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Analysis…………………………………………………………………………………..5 3.3 5 Force Analysis………………………………………………………………………………………..7 4.0 Internal Resources……………………………………………………………………………………………8 5.0 Strategy Option for HTC…………………………………………………………………………..………9 5.1 Business Level Strategies……………………………………………………………………………..9 5.2 Corporate level strategy………………………………………………………………………………10 6.0 Conclusion and Recommendation………………………………………………………………….11 Executive Summary Background and Mission The Taiwanese based company
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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directors of HTC for your review. Challenge HTC‚ while maintaining its current ODM business‚ will develop a strategy that leverages its core competence as a mobile phone manufacturer to create a premium HTC branded smart phone to achieve a 12% global market share of all end-user smart phones within 3 years. HTC will form strategic partnerships with one or more operating system providers to ensure the design of the smart phone is tailored and optimised to the selected operating system(s). HTC will reach
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Running head: HTC CORPORATION 1 HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON Running head: HTC CORPORATION 2 HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart phone manufacturer founded in 1997 and based in Taiwan‚ as an outsourcing company. HTC Corporation prides itself on offering open source mobile phones which are easy for both developers and users‚ and has quickly established its reputation as a leading company behind many of the markets
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Macro SWOT Analysis Strength * Solid design and innovation: HTC is one of the leading ODMs (Original Design Manufacturer) for many top-tier operator-branded devices. It owns and designs the in-house products that are branded by other operators. The solid background may step up the producing process. * R&D investment: HTC has spent 15%-20% of sales on R&D. It recently opened the new R&D offices in North Carolina and Taipei to extend products’ features and functions. This may
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information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research‚ development and
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