A REPORT ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7
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Blue Ocean Strategy August 21‚ 2014 University of Phoenix Blue ocean strategy is a concept written to question the standard five forces concept of marketing. The idea is to move out of the quote “red ocean” where there are sharks always competing into the “blue ocean” competition of your own where other competition is nonexistent. A red ocean is easily understood since it “represents all the industries in existence today” (Kim & Mauborgne‚ 2004). Blue ocean focuses on potential
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1. External factors that have impacted the profitability of the newspaper industry in general and‚ specifically in Hong Kong‚ over the last 20 years: Main factors:- Economy and government policies-China adopted Open Door Policy for businesses. This promoted foreign trade and economic investment‚ and led to evolvement of many business start-ups. In 1980s‚ the economy was booming‚ Hong Kong became magnet for international trade‚ with its high GDP growth rate‚ averaging to 5.2%. With improved
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Blue Ocean Strategy Paper Sarah Chambers MKT/421 09/21/2014 Norbert Gray JR. Blue Ocean Strategy Paper The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It
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Strategy can be described as a set of related actions that mangers take to increase their company’s performance (Hill & Jones‚ 2007). A company’s strategy in undertaken by top management to improve the company’s efficiency and effectiveness to gain a competitive advantage over other companies in the same competitive field. Therefore a company’s strategic planning process can assist them in gaining a competitive advantage. Thompson‚ Strickland & Gamble (n.a) explained ‘a company’s strategy is managements
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Blue Ocean Strategy The high growth and profits an organization can generate by creating new demand in an uncontested market space‚ or a "Blue Ocean"‚ than by competing head-to-head with other suppliers for known customers in an existing industry. The only way to beat the competition is to stop trying to beat the competition. To understand what Cirque du Soleil has achieved‚ imagine a market universe composed of two sorts of oceans: red oceans and blue oceans. Red oceans represent all the industries
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REPORT: DISCUSSION OF STRATEGIC ACTIONS REQUIRED FOR HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations
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the case: HTC Corp. in 2009 including key industry and environmental trends‚ competitive and structural characteristics of the mobile phone industry. 2. Your assessment of the key challenges HTC faces in trying to achieve a sustainable model and long-term success in the industry? 3. Your assessment of the competitive and strategic position of HTC Corp. at the time of the case information. 4. Your assessment/identification of any major changes in the competitive situation for HTC from the
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Market Segmentation HTC Desire According to (Philip Kotler‚ 2008) “Market Segmentation is the subdividing of market into homogeneous sub-set of customers‚ where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. Smartphones went from being a luxury and became an everyday tool for executives‚ students‚ employees and even for those who do not need even 50% of the capacity of these magnificent examples phones. Thus‚ thanks to overcrowding and the entry
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Michael C. Porter‚ the porter’s three (3) generic strategies are very important strategies‚ which can be applied to products and services in any industry or organization regardless of its size. The Three Porter’s Generic Strategies In order to gain competitive advantage‚ Michael Porter developed three generic strategies that a company could use; The Cost Leadership Strategy‚ The Differentiation Strategy and the Focus Strategy. These strategies have been used by various organizations to become more
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