Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
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…………………………………………….... 4 Justification …………………………………………… 4 Scope …………………………………………… 5 Risks and Mitigation ……………………………………………… 5 Budget ……………………………………………… 5 Expected Duration …………………………………………… 6 References ……………………………………………… 6 Project Name: Online Railway Reservations Background Information The railway corporation has its headquarters at the county’s capital and has a number of branches in strategic cities all over the country. For this reason‚ the main centre accountable for matters
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Introduction Unemployment means the state of being without any work both for educated and uneducated person for earning one’s livelihood. Our focus is only the educated unemployment person in Bangladesh. It is a great concern in Bangladesh. Every year hundreds of thousands student are coming out from college and university. At present the toughest task for any young educated man is to manage a job. An educated person has to run year after year from office to office to find out a job. Hundreds of
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University of Phoenix Material Outreach Plan In this assignment‚ your Learning Team will compile information for three Outreach Plans‚ each specific to a different special population. The Outreach Plan should provide information to human services workers to assist when working with members of that special population in the community. The information can be presented as a paper or as a Microsoft® PowerPoint® presentation. Select and complete one of the following assignments: Option
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Procrastination maybe a good thing Procrastination among college students is a common phenomenon. In this paper‚ I will talk about how procrastination maybe a good thing for students by explain in two aspects. First‚ I will apply this phenomenon of putting off review before exam to the difference of short-term memory and long-term memory. Then I will explain how frontal lobe among other lobes contributes to the decision of procrastination. I am a lot worse than I was at procrastinating last year
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Projects and Project ManagementOrganizational leaders are facing complex challenges through a rapid rate of change in both the technology and government which has then created pressure in new and existing organizations. As a result‚ the traditional structure for managing is giving way to a new form of management (Kerzner‚ 2003). This form is project management. How can this be? Projects have been around since the building of the pyramids (Dobson‚ 2003). In 2650 B.C.‚ the step pyramid was built
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proper format for a business letter. You will be graded on your attention to detail. While I want you to follow the format‚ you do not have to put your real contact information on the letter). Abstract/Oral Presentation Please write a 100-250 word abstract to be read aloud in class on the first day of the workshop. You should think of it as your introduction and conclusion merged in one paragraph. You should start off with a general‚ intriguing question that relates to your topic. Then
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students or graduate school students who are legal U.S. residents. This scholarship aims to help students achieve dreams of a college education. b. Requirements: - currently in school or planning to start school within the next 12 months - 250 word essay - deadline is December 31st c. Money: $1‚000 3. You Only Write Once Scholarship a. Scholarship Information: Shows the power of poetry in your life by asking you to write a poem about "anything in your life‚ school‚ community‚ country
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Project Management‚ 2e (Pinto) Chapter 3 Project Selection and Portfolio Management 3.1 True/False 1) Numeric project selection models‚ by their very nature‚ employ objective values. Answer: FALSE Diff: 2 Section: 3.1 Project Selection Skill: Definition AACSB Tag: Reflective 2) Every decision model contains both objective and subjective factors. Answer: TRUE Diff: 3 Section: 3.1 Project Selection Skill: Factual AACSB Tag: Reflective 3) A simplified scoring model
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Logistics and Supply Chain Management With Dr Marc Cashin November 2012 Team Members TABLE OF CONTENTS Title Page 1 Introduction............................................................................................................3 2 Description..............................................................................................................4 3 Analyse operations............................................................................
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