Prepared by: Manoj Gulati - 4130157 TBS 920 – International Business Strategy 1 Curriculum and Business Profile • • • • • • • • • Company profile Guest country profile Economic‚ Cultural and Political Analysis Technological Analysis Entering and functional strategies Marketing Strategy of Nokia in India SWOT & PESTEL analysis Recommendations References 2 Company profile • Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern
Premium Nokia Mobile phone
biggest automobile market in the world. At present‚ we cannot imagine that the automobile industry of China does not have its own brands and core technologies. China has been the third largest economic entity in the world‚ and is bound to cultivate international proprietary brands in the automobile industry. Chery Automobile Co. Ltd was founded on Jan. 8‚ 1997‚is a brand of vehicle that is manufactured by a China automobile company‚ ranging from super-mini to cross over SUVs‚ accompanied by various body
Free Automobile Automotive industry Renault
LETTER OF TRANSMITTAL 22 November 2012 Datuk Steven Sim Chief executive officer and managing director Secret Recipe Cakes and Café Sdn Bhd Malaysia Dear Sir‚ FINAL REPORT SUBMISSION – EXPANSION PLAN TO VIETNAM MARKET Please find attached the reported requested by the Board. This report reveals an insight into the Vietnamese market and explains why this is a potential one to invest in. We hope that the information provided is useful in the decision-making with regard to further development
Premium
eBay on top online auction retailer‚ attractive buyers and sellers across the world. Part of eBay’s strategy is global expansion of its brand Hillis Petit 2006. International expansion began by purchased German website Alando in 1999 Module Handbook 2008. During six years eBay has established twenty-seven international websites. In addition for the first time in 2005 eBay had more registered international users than American Hillis Petit 2006. The project is divided into two main parts. The first
Premium Electronic commerce Online shopping Retailing
Wal-Mart Foreign Expansion Wal-Mart‚ the world’s largest retailer‚ has built its success on a strategy of everyday low prices‚ and highly efficient operations‚ logistics‚ and information systems that keep inventory to a minimum and ensures against both overstocking and understocking. The company employs some 2.1 million people‚ operates 4‚200 stores in the United States and 3‚600 in the rest of the world‚ and generates sales of almost $400 billion (as of fiscal 2008). Approximately $91 billion
Premium United States Developed country China
Transmittal Letter Ramanathan Ragupathi Ksay82rra@starbucks.com International Strategy analyst Starbucks Seattle 98101 22 November 2010 Howard Schultz founder‚ chairman‚ president and chief executive officer Starbucks Seattle 98101 Dear Mr. Schultz Enclosed is a copy of the proposed report “Starbucks India”. This report is a summary of expansion of Starbucks outlets in India. The proposal covers the current strategies‚ target market‚ financial planning and a feasibility study to successfully
Premium Starbucks Coffee Delhi
EBay International 1. EBay Developing a Local Strategy in an International Market Deborah Leek-Nunoo Strategy Management June 11‚ 2013 EBay International 2. Abstract During a Labor Day weekend in 1995 Pierre Omidyar (engineer) developed what he said was an “experiment”: What would happen if everyone in the world had equal access to a single global marketplace? Pierre’s idea would grow from a basic auction site that sold a broken laser pointer to a collector for $14.83;
Premium
Developing An International Growth Strategy At New York Fries New York Fries is known for its high quality fries made with real and hand-cut potatoes and fried in a non-hydrogenated‚ trans fat-free‚ sunflower oil. Jay Gould‚ president of The Company and founder is holding a biannual meeting with its franchisees in the next three days. He is planning to discuss about the plan to have international expansion into another countries‚ such as China‚ India‚ and South Korea. However there are many risks
Premium Marketing Franchising South Korea
Technical Paper Presentation (MPProEx 2011) CLOUD COMPUTING Tuheen R.Sukhrani and Suman L.Sabat Institute of Technology‚ Ulhasnagar Abstract: This paper gives a brief about CLOUD COMPUTING and its growing impact in the sector of technology. It covers important parts like: * Architecture‚ * Characteristics‚ * Layers of Cloud Computing‚ * Types of Cloud Computing‚ Introduction:
Premium Cloud computing
Starbucks expansion into China Abstract In the following research we will look whether Starbucks will be able to launch an aggressive expansion throughout Mainland China‚ a country known for its tea drinking history dating back to 5‚000 years. Starbucks is known for its ability to locate the business outlets in perfect spots as well as market their products in beneficial ways. This report will try to analyze the three main questions: 1) Should Starbucks continue its expansion in China
Premium Starbucks