REVIEW Chapter 1 Marketing: Creating and Capturing Customer Value PART 1. MULTIPLE CHOICE QUESTIONS 1) According to management guru Peter Drucker‚ "The aim of marketing is to ________." A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products 2)What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction
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An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest alliances are the Star Alliance‚ SkyTeam and Oneworld. Alliances also form between cargo airlines‚ such as that of WOW Alliance‚ SkyTeam Cargo and ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Benefits and costs Benefits can consist of: An extended and optimized network: this is often
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DIFFERENCE eco-efficiency creating more value with less impact foreword In 1991‚ we in the then Business Council for Sustainable Development were looking for a single concept‚ perhaps a single word‚ to sum up the business end of sustainable development. Finding no such concept on the lexicographer s shelf‚ we decided we would have to launch an expression. After a contest and much agonizing‚ we came up with eco-efficiency. In simplest terms‚ it means creating more goods and services with
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there are many laudable things about the agreement like‚ how both the companies want to keep the partnership an open book‚ simple and straightforward with no secrets and surprises‚ there are few things that needs to be contradicted. Making the alliance with “loose structure”‚ leads to inconsistencies when there is a need to incorporate any changes in the future. For example‚ both the companies are dependent on each other based on the trust and mutual understanding‚ but if any change in leadership
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Alliance Concrete Executive Summary The economy in which the read-mix industry operates may have a potential slowdown. Despite Alliance’s success and potential growth‚ the company is facing with a difficult decision to choose between renegotiating debt obligations‚ postponing long overdue capital improvement‚ or reducing the dividend payment to National. Being a ready-mix concrete company‚ Alliance’s obligation is to have their product deliver to the customers on time. However‚ the main issue
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Are European hotel restaurants problematic or instrumental in creating value? In Western Europe the majority of the hoteliers and other stakeholders involved with them agree that hotel restaurants are a liability because of the very low profit margins and the difficulty of making a return on investment. This is without even mentioning all the operational problems inherent to this type of activity. It is true that in Europe hotel restaurants are subject to the same constraints as other restaurants
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Laura Ashley and Federal Express Strategic Alliance Laura Ashley is a global clothing and furnishings retailer based in the United Kingdom. They have grown at a very fast rate from operating 231 retail stores in 1986 to 481 stores in 1990. Unfortunately‚ its profits were not increasing as expected due to the inefficiency of its logistics management. There was an over dependence on in-house manufacturing‚ SBUs operated as stand-alone businesses with independent inventory and systems which means duplicated
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Strategic Alliance —Case Study of Lenovo and IBM By Lili Jiang Dissertation submitted to the University of Nottingham Business School‚ in partial fulfillment of the requirements for the degree of Master of Science in International Business September 2007 ACKNOWLEDGEMENTS First of all‚ I would like to thank my supervisor Bernard Leca for his support and very help advices throughout this research. Then I would like to thank my family for giving me this opportunity to study abroad
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industry?” Typically‚ there is little consensus. Is it mass customization? Streamlined production processes? Oneto-one marketing? Cisco’s Internet Business Systems Group (IBSG)‚ an internal consulting group‚ advises senior executives on information technology investment strategies. The group is closer to major corporate buying decisions than anyone at Cisco. As advocates for Cisco’s equipment‚ group members’ main struggle is identifying the benefits of becoming an e-business‚ which are wide‚ varied‚
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10 years Star Alliance from “The airline network for Earth” to “The way the Earth connects” . When the Star Alliance network was founded in 1997 it was the right idea at the right time. Globalisation had started to change the business world and the needs of business travellers from the ground up. The founders of Star Alliance responded by creating an airline alliance‚ which was the first of its kind and still is the most successful in every respect. Usually the world advances in small steps.
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