Management Group Project Topic: Cathy Pacific Table of contents Cover Page P.1 Table of Contents P.2 Executive Summary P.3 Introduction P.4 Analysis of Current Marketing Situation P.5-11 Business Portfolio Analysis P.12-13 Growth Strategies and Positioning Strategies P.14-17 Conclusion and Recommendation P.18 Appendix and Reference P.19 Executive Summary The purpose of this study is to analyze Cathy Pacific marketing situation and its strategies;
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1. Introduction of Cathay Pacific Airways Cathay Pacific Airways Limited‚ which was founded in 1946‚ is an international airline registered and based in Hong Kong‚ offering scheduled passenger and cargo services to 162 destinations in 42 countries and territories around the world. With a fleet of 132 aircraft‚ the substantial investments of Cathay Pacific include catering‚ ground-handling companies and the corporate headquarters at Hong Kong International Airport. As a wholly airline
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Human Resource Management Individual Assignment Name: Chui Wing Yin Cherry Student No.: 10554678 Cathay Pacific is an international flag carrier of Hong Kong‚ which provide airline’s operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide‚ including codeshares and joint ventures‚ with a fleet of wide-body aircraft‚ consisting of Airbus A330‚ Airbus A340‚ Boeing 747 and Boeing 777 equipment. However the carrier has been looking to turn around
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Danang University of Economics Sunderland University Program Organizations and Behaviour Organizations Structure – Culture and Approaches Vietnam Airlines – Cathay Pacific Mai Nhật Quỳnh – Grisia SUD13 Danang‚ 30th October‚ 2014 Table of Contents Introduction 3 1.1 Compare and contrast different organisational structures and cultures 4 1.1.1 Organization Structure 4 1.1.2 Culture 6 1.2 Explain how the relationship between an organisation’s structure and culture can impact on the performance
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as tax rate‚ minimum wage etc. When designing the strategy‚ political factors are the major considerations of managers. Cathay Pacific‚ one of the largest airlines in the world‚ has also been affected by political factors. The first political factors is export control. In the recent years‚ the operation costs of Cathay Pacific have risen continuously. This year‚ Cathay pacific has recorded the decrease in profit by over 80%. The main reason causing the plunging of profit is the high fuel price.
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Mercado‚ Klydine Gecyrille O. TM09303 August 31‚ 2013 Transportation Management TOP TEN AIRLINES WORLDWIDE The following airlines listed below are from the result of an online survey questionnaire about the passenger’s experience with the airlines on the ground and onboard‚ during a 10-month period; The survey measures passenger satisfaction across more than 40 key performance indicators of airline front-line product and service - including check-in‚ boarding‚ onboard seat comfort‚ cabin cleanliness
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Airport Subang‚ Selangor‚ Malaysia. The first hub of Malaysia Airlines operates flights is from its home base which is at Kuala Lumpur International Airport while the secondary hub is at Kota Kinabalu International Airport. On 30 September 1987‚ Malaysia Airlines System was introduced the Esteemed Traveler frequent flyer Program. Passages are one of the frequent flyer programs that has joint by Malaysia Airlines‚ Cathay Pacific‚ Thai Airways International and also Singapore Airlines in
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------------------------------------------------- HISTORY OF CATHAY PACIFIC Cathay Pacific was established on 24th September‚ 1946. Its’ headquarter built in Shanghai first and moved to Hong Kong after a founder member-American Roy C Farrell and Australian Sydney H de Kantzow-decision‚ and established the airline at the same time. The flight would be included Manila‚ Bangkok‚ Singapore and Shanghai. Also‚ Cathay Pacific injected the First-Class and Economy-Class into their airline. Indeed‚ Cathay Pacific had been development in 1950s
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are airlines the focus on providing the customer an abundance of services either on flight (IFE) or at the airport (business lounges)‚ they even include different service classes and connecting flights. these airlines are usually referred to as hub and spoke airlines. http://ec.europa.eu/transport/modes/air/doc/abm_report_2008.pdf Revenue and cost structures the operating costs of any airlines is divided into 2 section‚ which is operating and non operating costs‚ o operating costs are then further
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Chapter 5 Literature Reviews 5.1 Introduction Cathay Pacific is a successful airlines in the airlines industry‚ it also is a Hong Kong based airlines. Cathay Pacific is now growing as the most famous airlines in Hong Kong and put itself onto the international platform. Cathay Pacific currently ranks as the world’s 8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue
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