Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
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Airline | | A Boeing 767-300ER of Delta Air Lines‚ one of the world’s largest passenger airlines. | Scandinavian Airlines Boeing 737-700 in 2008. SAS is Europe’s most punctual airline for the third year a row.[1] A FedEx Express McDonnell Douglas MD-11. FedEx Express is the world’s largest airline in terms of freight tons flown.[2] Ryanair Boeing 737-800 shortly after take-off. Ryanair is the world’s largest airline in terms of number of international passengers carried.[3] An
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Qantas or as it is nicknamed “The Flying Kangaroo” is the largest airline service that runs continuously and the second oldest in the world. It was established in 1920 as Queensland and Northern Territory Aerial Services Limited and first flew internationally in 1935 (Hanson‚ 2011). The growth of Qantas has been substantial with the most significant progression being the Australian government selling its domestic carrier Australian Airlines to Qantas in 1992 and the announcement of privatisation soon
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FREE TRADE‚ IMPORT AND EXPORT Capitalism’s last evolved version: neo-liberalism is in the every corner of the world now. In this system‚ one of the most important‚ main subject is free trade. Some people think we shouldn’t import. They say when we buy product‚ GNP can’t improve. In other hand‚ some people say we should import. They think everybody should specialize in best product. Thus‚ products are getting more economic. However‚ I don’t believe that we can’t make a decision about what
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Marketing Management Turkish Airlines Marketing Plan 2010 Table of Contents Terms of Reference3 Executive Summary3 Business Mission3 External Marketing Audit Macro-environment4 Micro-environment5 Internal Marketing Audit7 Operating results7 Strategic Issues Analysis 9 Marketing Mix Effectiveness10 Marketing Structures and Systems11 SWOT Analysis12 Marketing Objectives13 Core Strategy13 Marketing Mix Decisions13 Budget14 Organization and Implementation15
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ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s‚ and
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Value Creation of a classical hub-organised airline consists of its operating hub and spoke strategy. This system implies that all flights move along spokes connected to a hub placed at the centre. In fact all long-haul flights depart from the hub‚ to which all passengers are flown in the first place. Therefor it is necessary to own a heterogeneous fleet to secure an outstanding efficiency of the long distance flights. To have an attractive and used to capacity hub at one’s disposal is the linchpin
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Huella Hong Kong Online travel is a Malaysian-based travel portal that targets customers in Asia and Asia Pacific. Huella Hong Kong’s revenue growth is decreasing and their market share is declining. Huella Hong Kong has a state-of-the-art technology and business model. The people at Huella need to know what else they need to have or do in order to get out of this downward spiral. This case analysis will cover the problems Huella Hong Kong is facing‚ the different stakeholders and their effect
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Introduction: Turkish airlines introduce in Pakistan in 2009. It is co-affiliated with PIA. They started there official flights from 26may‚ 2011. The main rivals of Turkish airlines are Emirates‚ Qatar and Etihad Airlines. They have just entered the market but have the largest number of customer among their rivals. Vision: To be one of the best airline in the world. Mission: Get the maximum number of customers‚ cover all the destinations in the world and provide customers maximum
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LCCs (Low Cost Carriers) first emerged in 1950‚ by the Pacific South Airlines started offering nothing but low prices on air travel. Followed by the great success of Southwest Airlines from 1967 onwards‚ as well as facilitated by the liberalisation in air transport market‚ it has been in centre stage of the global civil aviation industry ever since. In spite of facing many challenges such as high oil prices‚ softening demand‚ surplus capacity‚ new participants as well as subsidiaries from FCCs (Full
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