. Abstract : This paper presents an overview of the CRM implementation in manufacturing industry‚ it attempts to show the benefits‚ disadvantage‚ strategy and challenges involved in CRM implementation in relation to the manufacturing industry. After which‚ a case study on CRM implementation was presented. Introduction Traditionally manufacturing industry was product centric in nature. Manufacturers‚ had soon realized that relying on their products to increase profitability is no longer
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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT IN CUSTOMER RETENTION AND CUSTOMER LOYALTY IN HOTEL INDUSTRY TSANG‚ WAI KIT MATRICULATION NUMBER: 53624975 EDINBURGH NAPIER UNIVERSITY EDINBURGH Dissertation submission for the award of BA (Hons) Marketing Management Date: November 2014 Supervisor: Margaret Chui Word count: 1620 Table of contents Selection Title Page 1. The Background of the Study and Overall Research Aim 3 2. Research Objectives 4 3. Initial
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UNDERSTANDING ON-GOING MARKETING AND SALES PROCESS AT HAPPYFOX AND SKETCHING OUT A NEW SALES PROCESS iii Contents 1 PROJECT OBJECTIVE .................................................................................................................................... i 2 PROJECT SCOPE .......................................................................................................................................... 6 3 RESEARCH METHODOLOGY .........................................
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Universitat Pompeu Fabra Barcelona School of Management Master of Science in Management CALYX & COROLLA Study Case for Practical Session October – 2012 Background history Calyx & Corolla is a company that sells fresh flowers by mail‚ which was founded in 1988 by Ruth Owades. She had 18 investors who had provided her $2 million in capital to launch the company. By 1990‚ they raised $10 million in sales. The major point of success behind the company was that they have changed the way
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REVIEW OF LITERATURE This chapter attempts to review different literatures on customer satisfaction with reference to hotel industry and presents various studies made regarding the issues related with hotel industry and customer satisfaction. Customer – Definitions Paul S. Goldner (2006) 1 defines‚ “…a customer is any organization or individual with which you have done business over the past twelve months”. Grigoroudis‚ E and Siskos‚ Y (2009) 2 provide definition for ‘customer’ upon two approaches:
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Customer Relations Management Done by Abdul-Aziz al sultan DR: Issam magrabi MIS 500 Phone Number :00965 – 99229696 E-Mail: gust1102102012@gust.edu.kw Student Id :1102102012 Abstract In the recent years‚ the developed institutions and corporations with the biggest economic stability are focusing in customers relations management CRM but not all of them succeeded .there are challenges faces it ‚ if we use it not in the proper way . also in special cases implementing CRM will
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Revised Bagtas Reviewer by Ve and Ocfe 2A ATENEO DE MANILA LAW SCHOOL OUTLINE ON PHILIPPINE CORPORATE 2ND SEMESTER‚ SY 2004-2005 I. HISTORICAL BACKGROUND 1. Philippine Corporate Law:2 Sort of Codification of American Corporate Law Under American sovereignty‚ attention was drawn to the fact that there was no entity in Spanish law exactly corresponding to the notion "corporation" in English and American law; the Philippine Commission enacted the Corporation Law (Act No. 1459)‚ to introduce the American
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Running head: MARKETING PLAN 1 Marketing Plan Proposal – Vicki’s Pet Care Services Galore Vicki VanDreel Ottawa University MARKETING PLAN 2 Marketing Plan Proposal-Rationale The student writer is offering a marketing plan involving
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* EXECUTIVE SUMMARY Iberia’s mission is to offer air transport‚ airport services and aircraft maintenance services that come up to our customers’ expectations and create sustainable economic and social value. Iberia aims to be leader in customer satisfaction‚ innovation and economic and social performance. Iberia’s values are; focus on customers‚ creation of value‚ search for excellence in management‚ social commitment‚ importance of people‚ leadership‚ teamwork‚ constant improvement‚ adaption
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MARKETING 611 SECTION 005 CITIBANK INDIA CASE Learning Team A5: Mohammad Al-Ali‚ Greta Carlson‚ Patricia Ligon‚ Scott Schultz‚ Mike Xu‚ Max Young Word Count: 1496 In assessing the marketing strategy of Citibank India’s credit card business‚ Harpreet Grewal is faced with two choices: maintain the current strategy‚ with its higher margins but shrinking growth opportunities‚ or expand into new target segments/geographies with their attendant challenges and uncertainties. He would likely
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