REPORT ON RURAL MARKETING [PEPSICO V/S COCA COLA] GROUP-1 MANSI GEHLOT(6103) KRITI KANSAL(6136) ARPIT MITTAL(6114) UTSAV MAGGU(6127) KRITESH KUMAR(6207) RURAL MARKETING - INDIAN PRESPECTIVE The Indian rural market with its vast size offers great opportunities to the marketers. Two-third s of the Indian consumers reside in rural areas and almost 1/2 of the national income is generated here in these areas. It is thus
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I. Canadian Identity A. Defined by: i. Nationality ii. Ethnicity iii. Culture iv. History v. Family/Friends vi. Location vii. Experience viii. Interests B. What creates national identity? ix. Cultural industry: produce cultural products x. Cultural products: movies‚ films‚ textbook‚ music‚ artwork‚ dance… etc. xi. Cultural Nationalism: belief that a certain identity (culture)
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C H A P T E R F I V E INTRODUCTION TO COST MANAGEMENT Activity-Based Costing and Management After studying this chapter‚ you should be able to . . . 1. Explain the strategic role of activity-based costing 2. Describe activity-based costing (ABC)‚ the steps in developing an ABC system‚ and the benefits and limitations of an ABC system 3. Determine product costs under both the volume-based method and the activity-based method and contrast the two 4. Explain activity-based management (ABM)
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Contents Introduction The aim of this report is to launch The Art Wars for Absolut Vodka using an integrated digital marketing campaign with the intention of generating increased consumption in the on-trade sector (restaurants and bars) in Barbados and‚ in turn‚ increasing the sales volume in this sector. Throughout the report three areas will be emphasized: 1. The integration of social media; 2. The message and how it’s conveyed (content marketing); and 3. Marketing automation
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SERGIO F. NAGUIAT‚ doing business under the name and style SERGIO F. NAGUIAT ENT.‚ INC.‚ & CLARK FIELD TAXI‚ INC.‚ petitioners‚ NATIONAL LABOR RELATIONS COMMISSION (THIRD DIVISION)‚ NATIONAL ORGANIZATION OF WORKINGMEN and its members‚ LEONARDO T. GALANG‚ et al.‚ respondents. FACTS: Naguiat is the president and a stockholder of Clark Field Taxi‚ Inc. (CFT). Due to the phase-out of the US bases in the country‚ Clark Air Base was closed and the taxi drivers of CFTI were separated from service.
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7205MKT BRANDING Dr Dale Miller Course Convenor Seminar 3 Customer based brand equity ‘Brand news’ Customer based brand equity/ FBBE Uncles ed (2010) Noor‚ Styles & Cowley Ch.2 Read Ch 14 Fournier Be prepared to discuss Fournier’s work; Advanced students will also discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature
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KEY TERMS AND DEFINITIONS CH 2 Porter’s Five Forces Also known as Industry and Competitive Analysis. A framework considering the interplay between (1) the intensity of rivalry among existing competitors‚ (2) the threat of new entrants‚ (3) the threat of substitute goods or services‚ (4) the bargaining power of buyers‚ and (5) the bargaining power of suppliers. Affiliates Third parties that promote a product or service‚ typically in exchange for a cut of any sales. Brand The symbolic embodiment
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Telecom‚ Media & Entertainment the way we see it The Price is Right Pricing Strategies for Mobile Broadband Services Telecom & Media Insights Innovative pricing model Contents 1 Abstract 3 2 Current Scenario and Need for New Pricing Strategies 4 3 Components of Mobile Broadband Pricing 3.1 Pricing Structures 3.2 Pricing Metrics 3.3 Payment Modes 7 8 9 9 4 Assessing the Pre-requisites for New Pricing Models 4.1 Operational Pre-requisites 4.2 Market Pre-requisites
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Introduction Technology has always been a very interesting area of focus to me. When I was growing up I remember not having a strong liking for the typical cars‚ action figures or yoyos that other boys my age typically would. I always liked the battery powered toys that did more and that I could do more with than just use my imagination. This could be anything from a remote control car to an Etch-a-Sketch-Animator to some type of handheld computer game. As time went on and technology continued to
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