Polyphonic Business Strategy 2010 Marketing Plan Table of Contents Target Market 3 The Five Major Record labels 3 Size 3 Growth 4 Profitability 4 Artists 4 Size 4 Growth 4 Producers 5 Size 5 Profitability 5 Marketing Plan 5 Positioning Decision 5 Product decision 6 Pricing decision 6 Distribution decision 6 Promotion 7 Future Markets 7 EXHIBITS AND TABLES 8 Polyphonic HMI is a start-up technology company with a single potentially marketable product: Hit Song Science (HSS). HSS
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shipment he can increase the number of purchasing customers in period 1 and each subsequent period by 25%. If this is true‚ what would be the new CLV? QUESTION 6: Alfred believes that by including a $5 dog toy with each shipment he can increase the number of purchasing customers in period 1 and each subsequent period by 25%. If this is true‚ what would be the new CLV? 0.00 is INCORRECT. Time: 0 min‚ 6 sec THE ANSWER AND EXPLANATION (50 * ($5.56 - 5) + (1.25 * 20 * (40 * 30% - $0.74 - 5)) / (1 +
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Introduction: Customer engagement (CE) refers to the engagement of customers with one another or with a company or a brand. The initiative for engagement can be both consumer-led and company-led and the medium of engagement can be on or offline. Unlike marketing terms such as positioning‚ customer engagement has not been traced to a single source. Customer engagement has been discussed widely on online; hundreds of pages have been written‚ published‚ read and commented upon. Numerous high-profile
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the customer lifetime value (“CLV”) with and without Rosewood corporate branding at Exhibit II. The move to corporate branding will increase CLV from approx. $481 to $573. Additionally‚ the move to corporate branding will increase the net present value (“NPV”) of 7-year cash flows from approx. $378 to $461. The NPV of 7-year cash flows is different then the CLV Infinite Lifetime calculation in that the NPV of considers the average marketing expense per guest and the CLV does not. Further‚ the NPV does
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Harvard Business Review Case Study : The Customers’ Revenge by Dan Ariely (December 2007) As an introduction of this case‚ a little recall of the facts may not harm anyone. Atida is a 70 year old motor company‚ producing and selling stylish and innovative cars and they have just launched a new one on the market : the Andromeda XL. The brand has many loyal customers and devoted fans among various clubs and communities. Jim MacIntire and his colleagues from the customer service department
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According to Michael Porter value is the chain of activities for a company that operates in a specific industry. The idea of the value chain is based on the idea of seeing a manufacturing (or service) organization as a system‚ made up of subsystems each with inputs‚ transformation processes and outputs. In Porter’s value chains‚ Inbound Logistics‚ Operations‚ Outbound Logistics‚ Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement‚ Human
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customer‚ it costs $5‚000. But if HubSpot acquire MM successfully‚ it has lower churn rates‚ 3.2%‚ compared with Owner Ollies’ 4.3%. MM accounts for 31% of HubSpot’s customer portfolio in 2009. Should HubSpot (HS) target Marketer Mary segment? 3Cs analysis: Company: -MM Accounts for only 31% of HS’s customer portfolio -Costs HB $5‚000 to acquire MM +$500 initial consulting fee‚ $500 ongoing monthly fee‚ which is more than OO + The products that Hubspot provide meet sophisticated needs of
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increases in customer lifetime value (CLV) can mean significant increases in the bottom line. They also realize that an investment in retaining a customer to increase the CLV is more cost effective than attracting new customers due to the long term benefits. Management believes that moving from marketing the properties individually to corporate branding will increase customer repeat visits between hotels and that will consequently increase revenue by increasing CLV. This individual “brand positioning
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Customer Centric Marketing Prof. Barak Libai 1 Prof. Barak Libai 2 Prof. Barak Libai 3 Prof. Barak Libai 4 “Technology is creating a radical new business model that alters the whole dynamic of customer service “ And Marketing in general Prof. Barak Libai 5 Next How the customer centric view is becoming essential in modern marketing Customer profitability analysis Prof. Barak Libai 6 A historical view of marketing The product
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Who are my customers? Which customers are valuable? Which aren’t? There are many ways to determine a customer’s value. One of the most accepted from is using a metric called customer lifetime value (CLV). CLV estimates how much a profit customer will contribute over his/her “lifetime”. By comparing CLVs among customers (or more often‚ among customer segments)‚ we get a good idea of which customers are valuable and which are not. Another method that can be slightly easier to use is a recency‚ frequency
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