What is Marketing? What is marketing? If you were to have asked me that question before I started this class‚ I would have likely answered that marketing is “advertising and selling products”. I now realize that advertising and selling makes up only a portion of marketing and that there are other components as well. Listed below are other components in marketing: • Identifying and understanding customer’s wants and needs • Understanding the marketplace • Customer-driven marketing strategy
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Grid Business Unit Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market
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MARKETING APPLICATIONS OF INTERNET MARKETING Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites‚ third-party websites and email marketing as means of: • An advertising medium. For example‚ BP plc and its subsidiary companies‚ such as Castrol Limited‚ uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels
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markets According to Kotler‚“ Market segmentation is the subdividing of a market into distinct and increasingly homogeneous subgroups of customers‚ where any subgroup can conceivably be selected as a target market to be met with a distinct marketing mix” ( Chee‚ D.‚ 2012). Companies realize that they can’t attract all buyers in the market. Buyers are too large in number‚ needs to buy their products too varied. So instead of spreading the capacity to cater to all the needs in the market‚ businesses
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Blackberry Declining in Appeal to Consumers Kyonna Lithonia Campus MKT 100- Principles of Marketing 05/05/2013 Strayer University Blackberry Declining in Appeal to Consumers Blackberry is on the market today but is declining in appeal to consumers. Blackberry launched in 1999. The Corporate Head Office is located at 295 Phillip St‚ Waterloo‚ Ontario Canada N2L 3W8. President and CEO Thorsten Heins leads blackberry. He became President and Chief Executive Officer at BlackBerry in January
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Microenvironment Intermediaries: AVINAA has many marketing intermediaries that distribute products to customers in more than 37 cities of Vietnam. Especially‚ AVINAA vodka is sold and distributed in the largest cities and populous cities of Vietnam and almost big districts in these cities. Those channel firm are mainly retailers. http://www.avinaa.com/ (AVINAA vodka > Distribution agents) a. Strengths: - AVINAA has many large retail corporations and stores available‚ which assist company
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salary of $ 3 million per year. The company has been losing money since 2005 and you have been drawing such huge salaries and only talking‖. Another old share holder stated: ―the share price of Sony stock is now only 10% of Samsung‘s share price‚ and 2% of Apple Inc.‘s. This is your performance Howard Stringer for Sony Corporation.‖ He also questioned why Stringer had been retained as the Chairman of the Board This case has been prepared on real life events by Naveed M. Khan ‚ Assistant Professor
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Ceja Vineyards’ Decision to Directly Market to the Hispanic Community Analysis Ceja Vineyards’ Decision to Directly Market to the Hispanic Community Analysis The Case Study‚ “Ceja Vineyards: Marketing to the Hispanic Wine Consumer?” by Armand Gilinksy Jr.‚ Linda I. Nowak‚ Cristina Santini‚ and Ricardo Villarreal deSilva (2010) outlines a critical decision a small‚ family owned winery in California is facing. The winery‚ Ceja Vineyards‚ is located in the Carneros region and is equally owned by four
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UBTM1013 PRINCIPLES OF MARKETING MIDTERM EXAMINATION 02nd MARCH‚ 2013 9:30AM to 11:30AM (2 Hours) SEATING ARRANGEMENT VENUE: IDK 3 SR 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 NAME ADEL BOO SEOW WEI ADRIAN LIM THUAN ERN ANG HUA YIK ANG WAN ER ANG ZHI YI BEH TZE XIN BENJAMIN CHEAH BO HUANG BENT LIM SHEE HOU BOH SEOK YUN BOO JESEN CATHERINE JANE ROSS CHAI JIA LENG CHAN KAR NANG CHAN MEI GEE CHAN YAN CHEN CHEAH CHEE LEONG CHEAH KAH YIN CHEAH SHIAU
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c. the value of the nation’s output of goods and services for domestic citizens and the value of the nation’s output of goods and services for the rest of the world. d. the nation’s saving and the nation’s investment. ANS: B PTS: 1 DIF: 1 REF: 23-1 2) GDP is defined as a. the market value of all goods and services produced within a country in a given period of time. b. the market value of all goods and services produced by the citizens of a country‚ regardless of where they are living in a given
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