References: 1. Kelly‚ Anthony‚ “Managing maintenance resources”‚ Butterworth-Heinemann‚ 2006. 2. Collacott‚ R.A.‚ “Mechanical fault diagnosis”‚ Chapman and Hall‚ 1977. 3. Levitt Joel‚ “Handbook of maintenance management”‚ Industrial Press‚ 1997. 4. Wilson Alan‚ “Asset maintenance management”‚ Industrial Press‚ 2002. 5. Tery Wireman‚ “Developing
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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to demonstrate the various aspects of the marketing theory and practices. The report selects two well known companies IBM and Apple to do this study. The hardware range from IBM like the note book is selected and the Consumer electronic range like e IPod has been taken as the products for our research. The report studies the various aspects like industrial background‚ company background‚ macro environmental and micro environmental forces‚ Strategic marketing and planning to Provide recommendations
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Planning Template 1 Introduction Digital marketing strategy Day 1: PLAN Day 2: REACH Contents Introduction.............................................................................................. 4 Day 3: ACT Welcome................................................................................................................................4 Some general advice to keep in mind when planning............................................................5 Creating a
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Case Application – Al Jazira: The Genius Inventor (Chapter 3‚ pp. 92-93) The Hot Weather Air conditioning is one of the most crucial appliances in almost all homes and businesses in the Arab world. The Saudi Arabian climate can be characterized as a desert climate‚ with wide fluctuations in day and night temperatures. The climate in the Kingdom of Saudi Arabia has resulted in the installation of air conditioning in most domestic and commercial buildings. Sales of air conditioner s reach 2.1 million
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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What is Marketing? 2. What is Internet Marketing? 3. Introduction 4. Objectives of online marketing 5. Objectives of a business having a retail outlet/ showroom. 6. Advantages of Internet Marketing 7. Disadvantages of Internet Marketing 8. The Questionnaire 9. The Results 10. Results in a nutshell 11. Survey conducted by SEO Industries- A U.S based industry 12. Literature Review 13. Recommendation 14. Conclusion 15. Bibliography 16. Webliography What is Marketing? Marketing
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Bibliography: Questions 1 & 2 Clawson‚ J.‚ 2001a Clawson‚ J.‚ 2001b. Leadership and Intelligence. pp. Darden Case No. UVA-OB-0652. Available at SSRN: http://ssrn.com/abstract=910741. Clawson‚ J. & Bevan‚ G.‚ 2000. Leadership Steps Assessment (LSA). UVA-OB-0733‚ p. Available at
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make the transition from regular “analog” cigarettes to a more enjoyable‚ odorless alternative. Objectives: Expand e-cig product line by 200% by June of 2014 Expand e-liquid flavor line to over 150 flavors by June of 2014 SWOT Analysis: Strength- Healthier than smoking regular cigarettes or cigars No butts to throw away Less chance of a fire Can choose lower levels of nicotine Weakness- Our current inventory is limited Nicotine is poisonous Opportunity-
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In a period of national industrialization and modernlization‚ most of VietNamese companies are applying new technology to their manufacturing process to improve and raise the quality of products or services. One of the businesses in VietNam that has successfully applied the information technology to their system is Vinamilk Joint-Stock Company. Due to the turnover and the output‚ Vinamilk Join-Stock Company is the best milk-maker in VietNam. It has many kinds of products such as milk‚ yoghurt‚
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