1. Introduction In this report‚ i’m selected AirAsia Berhad. The objectives and scope of this report was included conduct an analysis of industry environment and organisation capability. Besides that‚ there were also included sources of competitive advantage and the ways were used to sustain these competitive advantages. 2. Brief description of the Company Core business of AirAsia Berhad is broken travel norms around the globe and has risen to become the world best. Route
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125-Digital Marketing Essentials. December 2013‚ 2013 CAM Diploma in Marketing Communications 125 – DIGITAL MARKETING ESSENTIALS ASSESSMENT DECEMBER 2013 1|Page 125-Digital Marketing Essentials. December 2013‚ 1. TASK ONE – MIND MAP FOR DIGITAL MARKETING (Total Word Count 2389) ........................... 4 1.1 Introduction............................................................................................................................... 4 1.2 Key Elements
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Unit 4 – Principles of Digital Marketing and Research 1.1 Explain the role of digital marketing within the overall marketing strategy Digital marketing‚ is marketing that uses electronic devices such as computers‚ smartphones and tablets to engage with stakeholders. We have started to integrate traditional and modern marketing methods‚ such as flyers‚ advertisements and have started to explore social media marketing‚ email marketing and use of websites. These platforms allow organisations to effectively
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Introduction: "Digital Bangladesh" is currently the most commonly used words in politics‚ media‚ among the intellectuals and the civil societies. The world is becoming a Digital Planet. Almost every state is running to become a knowledge-based society by 2015. Bangladesh cannot remain out of it. We must build a Digital Bangladesh and establish a knowledge based society within 50 years of our independence in 2021. Let’s work for this achievement. Let us build Digital Bangladesh. Back-ground of the
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© Kamla-Raj 2010 J Soc Sci‚ 23(2): 135-142 (2010) Inventory Management: A Tool of Optimizing Resources in a Manufacturing Industry A Case Study of Coca-Cola Bottling Company‚ Ilorin Plant S. L. Adeyemi* and A. O. Salami** *Department of Business Administration‚ University of Ilorin‚ P.M.B 1515‚ Ilorin‚ Kwara State‚ Nigeria **Department of Management Science‚ Ladoke Akintola University of Technology‚ Ogbomoso‚ P.O.BOX 4000‚ Oyo State‚ Nigeria KEYWORDS Optimization. Resources. Efficiency. Economic
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The black death had a huge effect on Europe. The black death is also known as the bubonic plague. If people are near the plague for within 3 to 7 days of exposure to plague bacteria they will eventually get sick. Usually when you get the black death plague It starts from getting bit by an infected flea the once you get bit by the infected flea you end up spreading it by someone touching an open cut or any fluids from your body. The plague changed Medieval Europe and infected a lot of people and
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that manufacture the digital media‚ even you as the person downloading the content will have consequences. If the demand for a product is high the price for such product does not have to be high. Thus‚ if I along with many others download my favorite artist’s song the consequences ripple far past the wealthy record companies. The fans willing to pay will have a higher cost because demand is not reflected accurately. The companies that develop products to create this digital media will have fewer
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Consumer and Shopper Insights Understanding China’s Digital Consumers Successfully marketing to China’s exploding population of internet users will require a deep understanding of the distinct ways in which they use digital applications and devices. Consumer and Shopper Insights February 2011 Understanding China’s Digital Consumers Davis Lin Laxman Narasimhan Jun He The authors wish to thank Yuval Atsmon‚ Glenn Leibowitz‚ Cait Murphy‚ Cherie Zhang‚ Tina Zhang and Rachel
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The Digital Music Distribution Revolution What industry conditions lead to the revolution in audio distribution? Which stakeholders stand to benefit most (or least) from this revolution? The MP3 technology gave its users several advantages such as the chance to transfer music to the new digitally recorded format‚ while also providing a way to download and play music digitally on personal computers. For example‚ software programs gave listeners the ability to convert CDs to the new digital format
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BMW: The Digital Auto Project Case Analysis Report 1. Recommendation 1-1. We recommend 3-series touring wagon development project as a target of Digital Car Project. The ultimate objective of the project is to halve lead time of product development in BMW from 60 months to 30 month. As a result‚ the firm can incorporate reflect fickle customers’ tastes and the latest technology to their product development quickly and it enable them to fit the market needs strategically. If this change
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