Marketing Communication Plan [pic] Study area: Europe 1°) Hugo Boss Analysis COMPANY In 1837‚ there was first a partnership between William Procter and James Gamble‚ in 1937 P&G celebrates its 100th anniversary. Sales are up to 230 million dollars. In 1954‚ P&G jumped into the cosmetics and perfumes world with the acquisition of Noxell and its products : Cover Girl‚ Noxzema and Clarion. In 1993‚ the sells are up to 30 billion dollars and for the first time more than half of the
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Strategic Business Plan Disposition Strategic Business Plan Master Degree Chosen company: Katja Schmitz Sara Habte Selassie Imran Sarwar Kamran Siddiqui Han Jiashen (Sanuwar Rashid) 8th of September 2009 – 12th of October 2009 The report has been written as a project work to develop a Strategic Business plan for a commissioned company (Hugo Boss) in the course Creative Businessmanship in the Master Program Applied Textile Management & Fashion Management at University Of Boras. Executive
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Marketing Strategy & communication Group 1 - Project work (Dove Men) [pic] • Dove is a personal care brand owned by Unilever • Dove products are manufactured in the Netherlands‚ United States‚ Argentina‚ Germany‚ Ireland‚ Australia‚ Canada and Brazil. • sold in more than 35 countries • The new Dove Men+Care collection includes: Deodorants: o DOVE MEN+CARE CLEAN COMFORT DEODORANT SPRAY o DOVE MEN+CARE COOL FRESH DEODORANT SPRAY o DOVE
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the international company Hugo Boss. To give advice to the board of management we analysed the company with the help of the 5 forces of Porter‚ the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this country. Hugo Boss AG is a german clothing producer Metzingen-based. Hugo Boss is famous for its various brands‚ as Hugo‚ Boss‚ BOSS Black‚ BOSS Selection‚ BOSS Orange and BOSS Green. Hugo Boss is not only producing clothes
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fashion jewellery and watches. The Group markets its products under the brand names Boss‚ Hugo and Baldessarin. The Group operates mainly in the United States‚ Switzerland‚ Germany‚ Italy‚ Poland‚ the United Kingdom‚ Canada and Australia. SWOT Analysis: Strengths: • State of the art production facilities spread around the world in Germany‚ Turkey‚ Italy‚ Poland‚ Switzerland and the United States. • Hugo Boss ensures high working environment for all staff and ensure the same is held by their suppliers
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Hugo Boss is a luxury product company and its core business is in the sales of high-end design clothing. However‚ it also sells royalties such as its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate
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is essential and the company ensures the same through their suppliers by enforcing contracts stating that they will meet all statutory requirements and observe social standards. • Hugo Boss enforces charitable work around the world. Their partnership with UNICEF includes work with “schools for Africa”. • Hugo Boss offers products from women’s wear‚ children’s and men’s wear to accessories for casual to formal wear. • The firm has 5‚700 points of sale worldwide and 287 shops. • Customers
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Hugo Boss has become known as an industry trend setter for its high quality men’s and women’s fashion apparel‚ shoes‚ and accessories. Product leadership‚ intimate knowledge of their market and customers‚ and operational excellence are what distinguish the company from others in the luxury fashion goods industry. From an operational perspective‚ the variability that exists as a result of designing and manufacturing short run fashion products is high. This perpetual shifting of demands and preferences
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9-609-029 APRIL 27‚ 2009 ANANTH RAMAN NICOLE DEHORATIUS ZAHRA KANJI Supply Chain Optimization at Hugo Boss (A) Introduction Katja Ruth and Constantine Moros sat facing each other in the empty conference room. Covering the table between them were the latest operational and financial figures from the supply chain optimization pilot Hugo Boss had been running in its global bodywear and hosiery Division.1 Ruth‚ the director of the division‚ agreed with Moros‚ the division’s head of operations
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Supply Chain Optimization at Hugo Boss Nicole DeHoratius University of Portland dehorati@up.edu • BECOME A MEMBER OF THE INDUSTRY STUDIES ASSOCIATION BY VISITING • http://www.industrystudies.org Supply Chain Optimization at Hugo Boss by Nicole DeHoratius University of Portland Relationship between Product Availability and Sales Product Availability and Sales Costs of Poor Availability systematic under-stocking of items in high demand (Agrawal & Smith‚ 1996) Product Availability
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