Dove Case Study November 20‚ 2014 Student ID#10041441 MAN 71 Professor Moon Unilever Unilever‚ the parent company of Dove has more than 400 brands‚ 12 of which generate sales that exceed $1.3 billion a year. More than 171‚000 people are employed at Unilever‚ and their company mission stresses sustainability‚ responsibility‚ innovation‚ and minimizing waste . Environmental responsibility is a huge aspect of what this advertising strategy will emphasize. One of our four primary objectives is
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Hindustan Unilever Limited (HUL) SUBMITTED TO: DR ROSY KALRA TABLE OF CONTENTS Topics Acknowledgement Chapter-1 Introduction to HUL Chapter-2 Profit and Loss Account of HUL Chapter-3 - Balance Sheet and Trend Analysis of HUL Chapter-4 Common –Size
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Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands‚ as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established on a market‚ it involves selecting and blending tangible and intangible attributes to differentiate the product‚ service‚ company or brand in a meaningful and compelling way. Brand Equity is
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corporate is charged of a crime it can be often dismissed as deliberate attempt to defame the company. Hindustan Unilever is the largest consumer brand in India. One out of every three consumer product comes out of its factories. This however does not make HUL a clean company. Neither is this article a deliberate attempt of any sort to throw a negative light on the Consumer Giant. These pages are just to bring to light‚ the injustice caused to a group of ordinary citizens who only wanted to work hard for
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Executive Summary Dove denotes a personal care brand name that speaks for itself. It emanates from the global business Unilever. Unilever has over 400 varieties of products typically in advertising foods‚ drinks and toiletries. Having been established in 1957‚ in the United States‚ Dove currently stands as one of the biggest names in women’s skin care products. Dove beauty bar‚ Dove body wash‚ Dove body lotion‚ Dove deodorant and Dove hair care take credit for putting Dove Company as a leading
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HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI‚ we have finally streamlined‚ advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar‚ IT Group Manager‚ Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai‚ Maharashtra‚ India Industry: Consumer Products Employees: 15‚000
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De La Salle University – Dasmarinas College of Business Administration and Accountancy Bachelor of Science Major in Marketing and Advertising Management Marketing Plan for Dove SUBMITTED BY: Danilynn Caballero Genevieve Cuevas Angelo Marfil Kathy Mendoza Danilo Orcine Ara Reyes SUBMITTED TO: Ma’am Chona Bautista Submitted on: February 28‚ 2014 2 TABLE OF CONTENTS I. Executive Summary------------------------------------------------------------ II. Situation Analysis-------------------------------------------------------------A
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RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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skin care Disposable diapers Product Shampoo Toothbrush Men Grooming Respiratory Health care Hair color 2.0 Situational Analysis SWOT analysis Strengths:- • Established company in India • Various brands are known to people • Strong distribution network • Availability of products in different sizes Weaknesses:- • • • • Less proliferation in rural market Always lagging w.r.t Clinic All Clear increase in usage of shampoo due to increase in awareness increasing real
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specifically for the Asian nation. 4. BRAND POSITIONING AND REPOSITIONINGINITIAL POSITIONING REPOSITIONING Garnier Ultra Doux Shampoo Ultra doux to Garnier Fructis- Ayurveda and natural Garnier Synergie to Garnieringredients Skin naturals Competitive pricing devoid of The prices were set at a slightany differentiation premium over mass brands Garnier Fructis Shampoo + Oil which eliminated the need of two separate hair-care routines. 5. STRATEGY ADOPTED Distribution Segmentation Sales Promotion
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