Spencer’s‚ Vellachery * Phoenix Mall * T.Nagar Methodology used: First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers‚ managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they
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A PROJECT REPORT ON Analysis Of Product Line Decisions Taken By Hindustan Unilever Limited Submitted to RANI DURGAVATI VISHWAVIDYALAYA‚ JABALPUR In the Partial fulfillment of the requirement for the award of Degree of Master Of Business Administration Submitted by Ms. DEEPIKA NOTNANI MBA IVth SEMESTER GYAN GANGA COLLEGE OF TECHNOLOGY Jabalpur 2010 * DECLARATION I declare that the whole information
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MARKETING-PROJECT. MANVENDRA RATHORE ITC’S FIAMMA DI WILLS BRAND FAILURE. [pic] INTRODUCTION ITC was incorporated on August 24‚ 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised‚ the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company’s multi-business portfolio encompassing
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Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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Market Analysis of L’Oreal Product – GARNIeR Hair Care Table of Contents: 1. Project Objectives 2. Product Description 3. Hair care market analysis 3.1 Evaluation of shampoos in India 3.2 Current scenario of shampoo market 4. Study of 4P’S of Garnier Hair Care Products 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 5. SWOT Analysis 6. Conclusion 7. Recommendations Project Objectives The Objectives of the Project Report are: * To comprehensively research on one of
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Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India’s largest marketer of Soaps‚ Detergents and Home Care products. It has the country’s largest Personal Products business‚ leading in Shampoos‚ Skin Care Products‚ Colour Cosmetics and Deodorants. HUL is also the market leader in Tea‚ Processed Coffee‚ branded Wheat Flour‚ Tomato Products‚ and Ice cream‚ Soups‚ Jams and Squashes. Home & Personal Care • Personal Wash • Fabric Wash • Home Care • Oral Care • Skin Care • Hair Care
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India. HUL was formed
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STUDENT DECLARATION I‚ Ankit Chaturvedi‚ hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE‚ BHOPAL and is an authentic record of our own work. Date: Place: Ankit Chaturvedi B.B.A. VI Sem PREFACE Projects and research works are integral part of academic curriculum. During the process a
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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