736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy‚ Lux‚ Breeze‚ Rexona as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry detergents; Ponds talc and cream‚ Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus‚ Clinic All Clear‚ Dove as shampoos‚ etc. HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and
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The Association of Business Executives International Business Case Study Unilever Afternoon‚ 4 December 2012 This is an open-book examination and you may consult any previously prepared written material or texts during the examination. Only answers that are written during the examination in the answer book supplied by the examination centre will be marked. 6IBCS1212 © ABE 2012 Notes l As in real life‚ anomalies may be found in this Case Study. Please simply state your assumptions
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.Shashi Ranajn Kumar VVISM‚ Hyderabad Sub-“The Availability and visibility analysis of Shampoo market in Bhubaneswar with special reference to Dabur Vatika Shampoo.” Table of Contents * Acknowledgement * Executive Summary * Introduction - FMCG Industry * Hair care Shampoo Industry In India * Company Profile of Dabur * Objectives of Study * Scope and Limitations * Research Methodology * Data Analysis and Interpretation * Findings * Suggestions
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PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03)
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SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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CHAPTER - ONE Conceptual framework and basic issues 1.1 INTRODUCTION India is one of the largest economies in the world in terms of purchasing power and is among the fastest-growing‚ with a population of around 1.12 billion people‚ with huge natural resources‚ and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business
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Honey‚ Boiled rice‚ Fruit Juice. Amul‚ Sagar‚ Tapan‚ Milk Care‚ etc. ICECREAM Foreign- Walls‚ Quality‚ Cadbury‚ Dolps‚ Baskin & Robins. Swadeshi- Homemade icecream/coolfi‚ Amul‚ Vadilal‚ Milk food‚ etc. SALT Foreign- Annapurna‚ Captain Cook(HUL- Hindustan Unilever)‚ Kisan(Brookbond)‚ Pilsbury. Swadeshi- Ankur‚ Saindha namak(Patanjali)‚ Low Sodium & Iron-45 Ankur‚ Tata‚ Surya‚ Taja‚ Tara. SNACKS Foreign- Uncle chips‚ Pepsi(Ruffle‚ Hastes)‚ FunMunch‚ etc Swadeshi- Bikano Namkeen
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4) Dove 5) Maggie 6) Everest Masala 7) Pepsi 8) Bisleri 9) Amul Butter 10) Lays 11) Parle – G 12) Surf Excel 13) Harpic Cleaner 14) Oral B Tooth Paste 15) Vaseline 16) Axe 17) Garnier 18) Nascafe Coffee 19) Saffola Vegetable Oil 20) Bikaneri Bhujiya * Non Moving Goods At Big Bazaar Are: 1) Babool Toothpaste 2) Pamolive 3) Humam 4) Suhana Masala 5) Hippo Chips 6) Ghadi detergent 7) Nyle shampoo
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Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
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Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic Plus 2. Head & Shoulders 3. Chik Shampoo Industry
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