selects their segmentation‚targeting and positioning strategy for a specific product sunsilk shampoo.This report tells that what are the pricing‚promotion‚ and packing strategy of sunsilk shampoo.It also mentions that what is the version of sunsilk shampoo launch into the market according to consumer need and evaluation. What competitive strategies sunsilk follows is also include in this report marketing programs and promotional activities are clearly and briefly cover in this report.Anther vital elements
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important contributor to India’s GDP and it is the fourth largest sector of the Indian economy. Items in this category are meant for frequent consumption and they usually yield a high return. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. The Indian FMCG sector‚ which is the fourth biggest sector in the Indian economy‚ has a market size of Rs.2 trillion
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distribution network of Hindustan Unilever-Dove bathing soap (Region Delhi). A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like forward flow of activity from the company to te customers and backward flow from customers to company. FMCG major HUL is the subsidiary of UNILEVER with a market
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[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot on marble
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Strategies In 2001‚ Dove introduced its hair care products to Hong Kong’s market1. According to The Marketing Information Company‚ ACNielsen’s retailing survey report‚ Dove was ranked number one in the sale volume of personal care product including shampoo‚ body wash‚ soap and face care products from 2001 to 2003 in Hong Kong.2 This survey report proves that Dove has adopted successful marketing strategies in the Hong Kong personal care market. In this essay‚ I will analyse the how Dove shampoo satisfies Hong
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Bibliography: 1. http://www.slideshare.net/AnuragGupta18/hul-distribution-model 2. http://www.slideshare.net/9981123735/sales-and-distribution-channel-of-hul 3. http://www.slideshare.net/rsraghav/sales-distribution-hindustan-unilever-presentation 4. Hindustan Unilever: Scaling a cost-efficient distribution and sales network in remote markets 5.
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soaps and detergents‚ food products etc. Cavinkare products in the market are Business Products Skin care Fairever Fairness cream Nyle Herbal cold cream Nyle Moisturising Lotion Hair Care Chik Shampoo Nyle Herbal Shampoo Meera Shampoo/Meera Herbal Powder/Meera Hair oil Karthika Shampoo Personal care Spinz perfume Spinz deodorants Spinz Talc Meera Herbal Soap Food Products Chinni Garden Namkeens Ruchi Retailing Green trend Salons by 2005 Situation Analysis Market Summary:
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HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst others with over 700 million Indian consumers using Its products. The
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fly thick and fast. These include some potentially embarrassing posers. How does P&G feel‚ one student wants to know‚ about its campaigns being ambushed by its archrival HUL? Few people have forgotten the teaser campaign about a mystery shampoo last year (that was revealed to be P&G’s Pantene) being hijacked by Dove from the HUL stable. Pritchard opts to take the high road on this one: “We can’t prevent any competitor from ambush (surprise attack). But if you focus on the consumer‚ what your brand
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