Critical evaluation of marketing strategy of “CLEAR Shampoo” Date of submission: 6th December‚ 2013 (Section: 02) Prepared by: Niaz Morshed - 11304039 Nusrat Jahan - 10204109 MD. Elias Hossain - 11104050 Azad Mahmud Tanvir - 11104056 Anika Azhar - 10204083 Arif Ahmed - 10204060 Prepared for: Md. Tamzidul Islam Course Instructor BRAC Business School Letter of Transmittal Date: 6th December‚
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Unilever’s product brand Dove to do my rationale on; it is because of the clean white bottles of the shampoo and conditioner and the way the company markets their products to all generations and genders. They are also one of the first companies to develop a self-esteem program that is targeted to growing girls of all ages; this program is designed to help young girls accept their own beauty with advertisements that are not promoted using thin‚ gorgeous models. Dove is dedicated to helping all
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are requested to answer the following questions: Ques1: are you health conscious? Yes no Ques:are branded products necessary? Yes no Ques3: which shampoo you use? a)sunsilk b) c) d) ques4: which soap you use? a) b) c) d) ques5 Chapter-6 Bibliography Acknowledgement I acknowledge with gratitude and appreciation‚ my indebtedness to my mentor
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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Promise For starters‚ let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment‚ which includes consumers‚ their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status‚ and also
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Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
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Back on Growth Path On December 16‚ 2005‚ Harish Manwani (Manwani)‚ Chairman of Hindustan Lever Limited (HLL)‚ India’s largest fast moving consumer goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01‚ 2006. |Having worked with HLL’s UK based parent company - Unilever - for over 25 years‚ Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa‚ Middle East and Turkey). HLL
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A Foray into Indian FMCG Industry Wrote by : Saraswat Bhattacharya MBA 090093 Amrita school of business 1. What is FMCG? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. These include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other nondurables such as glassware
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SUBMITTED TO – PRABU DOSS K 2010 MMA – MYSORE SANDAL SOAP SUBMITTED TO – PRABU DOSS K XIME SUBMITTED TO – PRABU DOSS K SUBMITTED TO – PRABU DOSS K Submitted by: Aravindhan - 18 Charumathi -28 Amrutha Gadag - 37 Gaganpreet kaur - 38 Hariharan - 42 Table of Contents Executive Summary……………………………………………………………………………………….......3 Introduction……………………………………………………………………………………………………4 Objectives……………………………………………………………………………………………………..4 Situation Analysis……………………………………………………………………………………………
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with Colgate tooth paste [Colgate Palmolive‚ US] Drive Swift Car [Suzuki‚ Japan – with components mfd in India & Japan Using Oral B tooth brush [P&G‚ US] Use Samsung mobile [Korea] Bathe with Dove soap [HUL‚ Anglo Dutch] Work on Acer computer [Taiwan] And Garnier shampoo [L’Oreal‚ France] Use Nivea Deo [ Beiersdorf‚ Germany] With Windows & MS Office s/w [US – designed by Indian Engineers] Write with Reynolds pen [France] Have Kellogg’s corn flakes for breakfast
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