India’s largest consumer goods company based in Mumbai‚ Maharashtra‚ as well as the branch of world’s largest FMCG company‚ Hindustan Unilever Limited ( HUL) has a remarkable performance through these years. In the financial year 2011-2012‚ HUL receives the new revenue of 22‚115 cores‚ and the profit of 2‚2691 cores. Till now‚ two out of three Indians use HUL‚ making the brands a part of everyday life. Unilever has always held the firm belief that the private sector can contribute to social development
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* Coca cola: Tagline: Open Happiness Good points- * The product’s tagline and the ad both call for spreading happiness which results in strong positive branding. * The ad has a catchy jingle. When someone recalls the jingle‚ he /she will instantly recall the coca cola brand as well. * The ad is short and concise‚ providing necessary information about the price of the product and the volume of soft drink found in a standard bottle. * The advertisement asks us to spread happiness
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Unilever Limited (HUL) is India’s largest fast moving consumer goods company‚ with leadership in home and personal care products and Food & Beverages. HU:’s brands‚ spread across 20 distinct consumer categories‚ touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tones and sales of Rs. 13‚718 crores. The mission that inspires HUL’s over 15000 employees is to “add vitality to life”. With 35 power brands‚ HUL meets everyday needs
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Gamble (P&G) has stirred the FMCG (Fast Moving Consumer Goods) market in India by launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic Detergents www.avantilipids.com Ads by Google Midcap Radar at 01:30 pm ------------------------------------------------- Top of Form
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Roses‚ Annapurna‚ Brooke Bond Red Label‚ Brooke Bond Taaza‚ Brooke Bond Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Kwality Wall’s‚ Lipton‚ Magic‚ Magnum‚ and Modern brand names; personal care products under the Aviance‚ Axe‚ Breeze‚ Clear‚ Clinic Plus‚ Closeup‚ Dove‚ ELLE 18‚ Fair & Lovely‚ Hamam‚ Lakme‚ Lifebuoy‚ Liril 2000‚ Lux‚ Pears‚ Pepsodent‚ Pond’s‚ Rexona‚ Sure‚ Sunsilk‚ TRESemmé‚ and Vaseline brand names; and home care products under the Active Wheel‚ Cif‚ Comfort Fabric Conditioner‚ Domex‚ Rin‚ Sunlight
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Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general‚ marketing is all activities of company‚ which tend to meet the customer’s
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understand if the price of that security has been more or less volatile than the market itself. In our assignment we have worked on five companies ITC‚ Dabur‚HUL‚ Nestle‚ and Britannia and calculated Rate of Return(%)‚ Standard Deviation and Beta value. Result of calculation is below:- PERIOD RATE OF RETURN(%) HUL ITC DABUR BRITANNIA NESTLE NSE(STOCK) Boom period (2003-2008)* Recession (2008-2009)* Recovery(may 2009
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com/company/2989003/ http://chethanwaster.wordpress.com www.redporn.com‚ www.youporn.com ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG company in India. HUL has always revamped its products to meet the changing needs of the consumer without compromising on the quality. This report deals with one of its premier brands "LUX". HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HUL’s soaps portfolio. The Lux brand now has
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PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company Background & Objective ................................................................................... Marketing Strategy ................................................................
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Research report::Indian FMCG Industry July 30‚ 2013 OVERVIEW . With a population of over one billion‚ India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~`2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded
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