|Products |Description |Prices | | | | |[pic] |[pic] | |Brand name |Kind | |Essel Supermarket |Robinson’s |Jenra Grand Mall | |
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models of Consumer Behavior. Phase I The Product selected is Dove Soap. Dove soap‚ which was launched by Unilever in 1957‚ has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look‚ it is about how you feel. The skin’s natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline‚ with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild
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2 d) Social responsibility is a key component that dove thrives to achieve. Dove’s main goal is to establish a community with their various ways of promoting self-esteem‚ such as the Dove Sleepover for Self-Esteem and workshops. D) The company structure Unilever Leadership Executive (ULE) * Responsible for managing profit and loss‚ and delivering growth | Executive directors * Board of directors | Non-executive directors * The independent element in Unilever’s governance | Senior corporate
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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Chapter VIII Measurement and Scaling: Fundamentals and Comparative Scaling Chapter Outline 1) Overview 2) Measurement and Scaling 3) Primary Scales of Measurement i. Nominal Scale ii. Ordinal Scale iii. Interval Scale iv. Ratio Scale 4) A comparison of Scaling Techniques Chapter Outline (cont.) 5) Comparative Scaling Techniques 6) Verbal Protocols 7) International Marketing Research 8) Ethics in Marketing Research MEASUREMENT AND SCALING Measurement: The assignment of numbers or other symbols
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we see lots of product around us consist this value creation example. Our job in this assignment is to analyze a brand picked from the following list. Table 1.1: Name of the product Pepsodent Sunsilk shampoo Akij foods and Beverage limited Pran Vaseline Apex Partex Cats eye Close up Clear Shampoo Dove Square foods Fair and lovely Jenny’s Hatil Arong Colgate Coca cola Meril Bombay Ponds Bay Ecstacy Rong Sansodyne Pepsi Tibet ACI Bata Otobi Texmart Deshal A particular group will pick a unique product
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“PROSPECTS AND CHALLENGES FOR ENTERING INTO RURAL MARKET WITH SPECIAL REFERENCE TO HUL AND ITC” By Mrs. Madhulika Dutta Mrs. Megha Bhatia Assistant Professor Sr.Lecturer Department of Management Studies Department of Management Studies
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Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13% decline in net profit Margins
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Acknowledgment We have a great pleasure to present the project report on ³Distribution channel of Proctor & Gamble Head & Shoulder and its Competitors´ The study of different distribution channel is enchanting as well as interesting for us to undertake. We completed this project under the guidance of Prof. (Dr.) Dindayal Swain. We would like to express our heartful gratitude and immense thanks to Prof. (Dr.) Dindayal Swain for proper guidance and for providing us opportunity to this project. We
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Home Care‚ and Baby Care & Family Home Care. Among hundreds of brands‚ Head & Shoulders‚ a power brand from P&G‚ is world’s NO.1 anti-dandruff shampoo‚ which made its debut in India in 1997 after nearly a decade of research. According to the latest Nielsen date‚ Head & Shoulders led the anti-dandruff category at 13% while its closet competitors‚ Dove and Garnier Fructics were at 7.8% and 5.9% respectively (Harish‚ 2007). In March‚ 2014‚ P&G‚ especially its product Head & Shoulders‚ confronted
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