playing soccer. During that time that I stop playing soccer‚ I started to realize we has people managed to turn even difficult choices‚ picking a shampoo into a tortured mental task; for instance a supermarket has more than three hundred different shampoos. Should I choose a shampoo based on a chemical that makes my hair healthy? Do I need a shampoo
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Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. The Indian FMCG sector is the fourth
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times packaging has become a very important part of product management. This paper aims to study the attitude of rural consumer towards sachet marketing of FMCG products by using convenience sampling. Mainly eight products washing powder‚ hair oil‚ shampoo‚ tooth paste‚ fairness cream and biscuits‚ talcum powder and mobile recharge cards are taken into account to study the behavior of consumers. It is evident from this study that rural consumers are price sensitive as they’re daily wage earners. So
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Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers
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Executive Summary: Pantene is a strategic product of P&G Groups. It is a qualified‚ nutrilite and superior shampoo product. Vietnam has been generating Pantene series for P&G around10 years. Pantene Shampoo concentrates on Vietnamese female who are in middle or high class and consider about possessing soft‚ smooth and beautiful hair. Pantene brand has contributed into P&G with a high rate to improve the company performance. At current time‚ P&G has made more than 55 billion dollar for total
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their product categories to an unexplored market i.e. the rural market. This has also led to the CSR activities being done by the corporate to help the poor people attain some wealth to spend on their product categories. Here we can think of HLL (now‚ HUL) initiatives in the rural India. One of such project is the Project Shakti‚ which is not only helping their company attain some revenue but also helping the poor women of the village to attain some money which is surely going to increase their purchasing
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pp134-135) Ch 5 of KKK&J (RB) PPt 3 Understand 1.Concept of customer value and satisfaction Discuss 2.Strategies for customer retention 6&7 Analyzing Consumer Markets Super Shampoo Products (C2) OTH Ch 5 PPt 4 1. How is the decision making done by rural consumers for an FMCG product like shampoo? 2. What are the main findings of the survey carried out by Mr Vankatraman? 1.Explain the consumer buyer behavior model 2.Describe the major types of buying behavior and the stages in
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least 3 products for appearance purposes only. I found the most interesting responses on the question that asked which 5 products the person would choose if they could only use 5 products for an entire week. All of the men included toothpaste‚ shampoo‚ soap/bodywash‚ and deodorant. One of the three men included hair gel‚ but he was the only man who included anything in the list of 5 items that was exclusively for appearance purposes. On the contrary‚ all of the women included body lotion and
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NIVEA FOR MEN Active 3. The strategy of the company is to promote a product that is easily accessible and gives the consumer added value by providing added solutions to everyday life. NIVEA FOR MEN Active 3 is a refreshing shower‚ a moisturizing shampoo and a foaming shaving gel all combined in one product with a refreshing citrus scent. The revitalizing gel with advanced MICRO TEC-Technology develops into a generous foam that offers mild cleansing for body and hair‚ allows for a comfortable yet
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industry nowadays in Indian as well as global market. In India it is the 4th largest market‚ which shows that how important the industry is and how much it contributes towards our economy. FMCG includes the personal care products also like soaps‚ shampoos‚ etc. so our project mainly focuses on the market and study of BATH SOAPS IN INDIA. It consists various multi national and domestic companies. Major players are Unilever(HLL)‚ Nirma‚ Godrej‚ Johnson & Johnson‚ colgate-palmolive‚ etc. Our main
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