NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
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cleanse‚ or alter the appearance without affecting the body’s structure. Cosmetics include a huge range of products such as Lotions Skin creams Face wash Lipstick Lip gloss Kajal Mascara Eye liner Perfumes Nail colours (nail polishes) Shampoos Hair colours Deodorants Compacts Foundation And much more... LOTIONS The literal meaning of lotion is a thick‚ smooth liquid preparation designed to be applied to the skin for medicinal or cosmetic purposes. The general meaning of lotion
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Exhibit one thru three represents the national trends in the shampoo category and trends in supermarkets. These reports can help build an idea of which brands to start off with in evaluating what is making profits nationally and what is making profits for Nolan. The competitor Valumart would more than likely use the
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1. Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the
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PSYCHOLOGY AND ADVERTISING Psychology- Psychology is the scientific study of behavior and mental processes Advertising- Advertising is a commercial solicitation that is in a form of a communication or a poster designed to sell a commodity. The three basic mantras of advertising are: Inform Persuade Influence There are two routes to advertising: CENTRAL ROUTE- This advertising requires direct facts and logics and appeals to the needs‚ involvement and motivation of the consumer. PERIPHERIAL
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A PROJECT REPORT ON “A Study on Competitive analysis & Marketing mix of “Pure it” (HUL)” [pic] MASTER OF BUSINESS ADMINSTRATION (MBA) GUIDED BY:- SUBMITTED BY:- Ms. Taru Baswan Praveen Kishore Faculty‚ DIAS MBA IV Sem. [pic] DELHI INSTITUTE OF ADVANCED STUDIES SECTOR-25‚ ROHINI‚ NEW DELHI-110085 SESSION 2009-11 DECLARATION I‚ Praveen Kishore‚
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procedures used by advertisers to make products look more tempting to have or try. Deceptive trickeries such as switching ice cream with mashed potatoes for a firmer shape‚ using hairspray to make fruits and vegetables look as if they’re fresh‚ using shampoo or glue as milk in cereals‚ refining a burger with brown shoe polish‚ or substituting honey and syrup with motor oil. McDonald’s and other fast food restaurants don’t have the same‚ pleasingly shaped burgers on their advertisements like the real‚
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countries of the world. It has a wide range of products serving the people of all ages. Unilever has more then 400 brands. 14 of which generates sale in excess of 1 billion pounds in a year. Major product lines of unilever pvt. are: Omo Blueband Axe Dove Heart brand Knorr Surf Sunsilk Flora Hellmann’s and best foods rexona These are the Brands with annual sales of one billion euros or more…. BCG model of unilever Pvt. Ltd. : According to the unilever pvt. Ltd ‚the relative market share and market
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the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company. Ans: CavinKare Private Limited had succeeded in carving out a very prominent share of the fast moving consumer goods market. One of the most successful CavinKare products being “CHIK SHAMPOO” in tapping low income markets in India. CavinKare
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Introduction Our group is doing about the shampoo product which is Sunsilk shampoo. The brand of Sunsilk is primary targeted on women and it is one of the products from Unilever Company. Unilever Company has divided in 3 categories of brand which are food‚ home care and as well as personal care. Sunsilk is one of the hair care product in the personal care brand. It is a global brand and sells in 80 countries around the global. No matter any type of hair or problem‚ Sunsilk products will know how
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