Marketing Phase I 3 Cs of Marketing for Situation Analysis: • Customer : The Indian hair oil market comprises over 50 % (approximately ₹6664 crores) of the hair care market (approximately ₹13000 crores). In addition to ‘champi’ being a part of the Indian culture since time immemorial‚ the recent rise in hair damage due to lifestyle‚ environmental changes and styling and hair colouring has led to increased consciousness among urban population. This has led to a healthy double digit growth in this
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal
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ROLE OF DISTRIBUTION CHANNEL IN FMCG •Distribution channel (marketing channel) Distribution (or placement) is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured‚ it may be warehoused or hipped to the next echelon in the supply chain‚ typically either a distributor‚ retailer or consumer. The other three parts of the marketing mix are product management‚ pricing‚ and promotion. Frequently there may
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redesigned and packaged designed by precept. The product is called Sanity. Sanity is owned by a retail brand of hair product made by Hair and Beauty Partners in Padstow‚ South of Sydney. The product itself is a range of different hair products like shampoo‚ conditioners‚ hair therapies‚ hair
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Team Image Parfaite Pre-Case Study Akila Devers Stephanie Heyligar Khadidjatou Camara I. Current Offering of the L’Oréal Paris Brand L’Oréal Paris is just one of the many global consumer product brands owned by the megacorporation L’Oréal. Natalie Cristo‚ the Senior Vice President of L’Oréal Paris‚ stated that L’Oréal Paris is the flagship brand of the company and that it celebrates the value of the consumer (Jeffries‚ 2011). With a legendary slogan‚ “Because you’re worth it”‚ L’Oréal Paris
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Limited: Brand Architecture _�_ Branded House: DABUR INDIA LIMITED Dabur India Ltd. started off as a small pharmacy‚ but has grown and expanded into a powerful FMCG force in the Indian market. It is right up there in the mix with the FMCG moguls like HUL‚ P&G etc. in terms of sales‚ revenue and market penetration. Dabur has always been an organisation hinged on strong R&D and product development adhering to stringent quality norms. The Indian connection has helped Dabur in becoming a household name
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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India Vs Bharat Ashish Tripathi wrote about his experiences while volunteering in rural Uttar Pradesh‚ asking why the growing economic development in India is so different from the grim realities of Bharat "Sone Ki Chidiya Ki udan" is the main heading of today’s Dainik Bhaskar. The article puts the question- who says India is no more a golden bird? It further points that it is clearly evident from the economic boom‚ that India has become the golden bird again. The sensex is going higher and higher
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Chapter 4: Industry Analysis: Indian FMCG Sector 164 Chapter 4: Industry Analysis: Indian FMCG Sector 4.1 Introduction to Economy 4.2 Indian Economy 4.3 Indian FMCG Sector 4.4 Indian FMCG Sector 165 Chapter 4.1: Introduction to Economy 1. Introduction 2. Evolution of Economy 3. World Economies 4. Types of Economies 166 4.1: Introduction to Economy 1. Introduction An economy consists of the economic system of a country or other area‚ the labor‚ capital
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