August 18‚ 2009 | FMCG Initiating Coverage Dabur India (DABIND) Creating waves in the FMCG space… Dabur India Ltd‚ (DIL) with its diverse product portfolio‚ extensive presence in under-penetrated categories and ability to foray into new categories by successfully driving inorganic and organic growth is expected to capitalise on growing FMCG trends. Subsequently‚ we expect net sales and net profit to grow at a CAGR of 16.9% and 19.5%‚ respectively from FY09E-FY11E. We are initiating coverage
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A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
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TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company
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given by the Henderson-Hasselbalch equation. In the experiment‚ electrometric determination and colorimetric determination of pH was performed. In electrometric determination‚ a buffer solution was prepared by adjusting the pH of the sample (i.e. Dove shampoo) to 5. In colorimetric determination‚ different acid-base indicator were added to different buffer solutions‚ and the pH where the change in colour were seen were noted. The data shown later would show a different change in colour for every pH
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nine of them would be acids and one would be a base. There was an estimation of twenty products. List of Materials Acids Bases Neutrals 1. Aeevno Body Wash 2. Baby Shampoo 3. Pepto Bismal 4. Tabasco 5. Clear Eye 6. Nasal Spray 7. Adult Dove Body Wash 8. Nail Polish Remover 9. Bleach 10. Pedialyte 11. Facial Wash 12. Body Lotion Fragrance Free 13. Sunscreen spf 30 14. White Board Care 15. Cat Allegry
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(_________________________) BIMTECH SEAL Name of Faculty ACKNOWLEDGEMENTS First of all I would like to express my gratitude to the respected executives of the Foods B.D. team at Hindustan Unilever(HUL)‚Andheri for allowing me to work with them for a period of 8 weeks. This has been a wonderful learning experience and has enlightened my knowledge about the Fast Moving Consumer Goods (FMCG) Sector in India‚ possibly one of the most important for the
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Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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Socio-cultural * Technological * Economic‚ Environmental/Natural * Political and Legal G. Microeconomic Considerations I. Executive Summary Pantene shampoo is a product from Procter and Gamble for all kind of infected and damage hairs. The company has registered its head office at 34 sectors‚ Noida. Pantene introduced the shampoo satisfied the need of those persons who really care for their hairs with the different segmentation and it will definitely increase the circle of their segmentation
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SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
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Executive summary The first part of the essay is mainly talking about the internal and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution
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