Reaching The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion
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two billion people use Unilever products to look good‚ feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton‚ Dove‚ Carte d’Or‚ Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like Carte d’Or‚ Miko‚ Magnum‚ Cornetto‚ Max‚ Viennetta and Ben&Jerry’s • The IH
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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Department of Business Administration State University Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of
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Intro to Marketing 2014-2015 © LP CICGCI 2014 / 2015 Raluca MOGOS DESCOTES Maître de conférences IUT Charlemagne Département TC raluca.mogos-descotes@univ-lorraine.fr 1 ASSESSEMENT Marketing research project 40 % – Tutorial 1 25% – Tutorial 2 25% – Final project 50% Case study 10% Final Exam 50 % – Bonus points for participation 2 Marketing research project ◦ Your roles as marketing managers will be to conduct a marketing research regarding the brand changes conducted by LU on the FRENCH
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A Business plan for Khushali Rural Retail Application For Indian Retail Forum Challenge 2013 Submitted By: Abhinav Daharwal Utkalika Mohanty Ramanjit Singh Anand With the Guidance by Prof. Ashis Mishra‚ IIM Bangalore Executive Summary: The project studies the various aspects related to rural retail in India. It proposes an ideal model for retail format. The business plan studies the market potential‚ customer segmentation‚ and various challenges faced in the operation of sustainable
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estates certified Enhanced livelihood of 75‚000 rural women by INR 18 crores in partnership with DHAN foundation by Rainforest Alliance for sustainable sourcing of tea Our employees volunteered more than 1‚15‚000 hours for community initiatives through HUL Sankalp 28 Ecosystem Sustainable living Creating a positive impact Ensuring returns through sustainable growth Lifebuoy Swasthya Chetna has touched more than 120 million Indians since 2002 36 Society 42 Investors Reduced environmental
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prefer to buy oil from Union oil. The May company has huge sales every year. Their parents support Democratic Party Capitalization Rules Capitalize the names of commercial products or brand names. – – – I want to buy Dove soap. Pepsi Dandruff is helped by Head and Shoulders shampoo. Capitalize titles of books‚ magazines‚ essays‚ poems‚ stories‚ plays‚ articles‚ films‚ television shows‚ songs and cartoons. – – – Book: I enjoyed Great Expectations by Charles Dickens. Magazine: I always read Time
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International marketing DR. Galal El-Rashidi Research project (Delivered online Dec 4th) Nora Adel Mohamed ID: 09060662 Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has
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The Nielsen Company (Hong Kong) Limited Client Service Assessment Question Paper Time Allowed: 2 hours Please do not take away the question paper. Candidate Name: Date: Start Time: Stop Time: TASK 1 – NUMERIC TEST Instructions: Solve each problem using the workspace provided. Record your answers on the answer sheet provided. You are welcome to use a calculator for your analyses. 1. International Juice Inc. plans to introduce a new line of fruit juices with three different flavors: cherry‚ grape
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