Ethics in the Cosmetic Industry Ethics: The discipline dealing with what is good and bad and with moral duty and obligation Or The principles of conduct governing an individual or a group This definition is a general definition of ethics given in any dictionary. Ethics according to me is doing what you are doing the right way and for the right reasons. It deals not only with morality but with character… How do you behave when the lights are out? That portrays your true character
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largest chunk of population and is the poorest section. The potential of this group has been found to be enormous in past few years. Researches and concept by Mr. C.K Prahalad has been very popular in this field. Many products such as Tata Nano‚ Shampoo Sachets etc have been the result of this concept. Further products could be developed keeping in mind the demography and consumption pattern of this group so as to cater to the enormous potential which they provide. The research aims at deriving
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to you‚ sir. Thank you‚ Sourodip. Good evening and welcome to the March Quarter 2013 Results Conference Call of Hindustan Unilever Limited. As always‚ we have this evening with us Mr. Nitin Paranjpe‚ CEO and Mr. R. Sridhar‚ CFO on the call from the HUL end. As a customary we will start the presentation from Sridhar where he shares aspects of our performance in March Quarter‚ and then hand over to Nitin for him to share his perspectives on the business performance. Before we start the presentation
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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SYNOPSIS RESEARCH PROJECT REPORT ON A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL Submitted to MAHAMAYA TECHNICAL UNIVERSITY‚ NOIDA For the Partial Fulfillment of the Requirement of the award of MBA Submitted by Supervisor SHRUTI AGGRWAL DR. NEETIKA ARAORA BAJAJ 2nd Year Student ASSOCIATE PROFESSOR Roll no: 1163970100 RKGIT (MBA Institute)‚ Ghaziabad RAJ KUMAR GOEL INSTITUTE
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Product & Brand Management Assignment On GAR IER Submitted by: Jyoti Singh PR : 08020741092 I TRODUCTIO Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos‚ Conditioners‚ Skin Creams & Moisturisers to Facewash & Body Treatment Sprays. Garnier is a sub-brand of Global Fashion major L’oreal which has its presence across countries like USA‚ Singapore‚ Italy‚ Australia‚ Canada‚ India and many others. Its an international
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1. Introduction 1.1 Unilever Global Unilever is an Anglo-Dutch Multinational Corporation. It has a history of colonial exploitation‚ under which it has built its capital gradually. Today it owns much of the world’s consumer brands in food‚ home care and personal care. Unilever employs were more than 247‚000 people and the achieved a worldwide revenue of €48 760 million in 2002. Unilever has also two headquarters. One is Unilever PLC in London UK and another one is Unilever NV in Rotterdam‚ Netherlands
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drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially in FMCG sectors‚ are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit‚ HUL was all afoot to launch something new to be used as the springboard to jump to
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DISSERTATION On “TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR” BY ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6 RADHIKA KAPOOR- 17 MBA- HR CLASS OF 2015 Under the supervision of Ms. VANDANA GUPTA Assistant Professor Department of Marketing At AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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