selling detergent at that time From HLL. Earlier reaction of HUL towards Nirma was dismissive‚saying‚” That is not our market”‚and “We need not be concerned." Their perspective was that Nirma was an inferior quality product being sold at Rs 7/kilo to people who weren’t currently purchasing Surf(priced at Rs 21/kilo that time)‚ and that their sales would be unaffected by any growth in Nirma’s popularity.Stung by the falling market share‚HUL recognized the disruptive threat posed by Nirma‚ and realized
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care and hair care market scenario‚ its growth trends‚ future prospects and opportunities available. L’Oreal is one of the most successful International premium brands in India. This French brand came to India in 1991 with its Ultra Doux range of Shampoo through its Agent Laboratories Garnier. In 1994 Laboratories Garnier became the 100% subsidiary of L’Oréal. In 2000 L’Oreal launched its range of cosmetics in to Indian market. The Indian Cosmetic and skin care market is estimated to be around
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INTRODUCTION Did you know that in 2008 in New Zealand there were more than 341‚000 animals used for research‚ testing and teaching? Animals are being used from all over the world for animal testing that ranges from drugs to our simple everyday shampoo. Almost every medicine‚ or treatment you have ever used has been tested on innocent animals for your benefit. WHAT HAPPENS TO ANIMALS IN ANIMAL TESTING? Every year‚ millions of animals suffer and die in painful tests to determine the "safety"
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Endorsed by FDI ( the largest dental association globally) Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) Also sold as Mentadent‚ Zhonghua‚ PS and Signal in other countries Pepsodent‚ a Hindustan Unilever Limited (HUL) brand‚ has raised the benchmark in Oral Care Solutions since its launch in India in the year 1993. It has a range of toothbrushes and toothpastes to take care of the special oral care needs of its consumers. The 17 year old brand has positioned itself
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‘n vergelykende studie oor die twee franchises doen waarin ek hul vergelyk in die volgende areas : Bemarking‚ Sosiale verwantwoordelikheid‚ Korporatiwe bestuur en die prestasie van die onderneming. Agtergrond van die twee gekose franchises : Steers is een van Suid-Afrika se mees herkenbare handelsmerke. Die franchise is bekend vir hul bediening
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a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever owns over 400 brands‚ amongst the largest selling of which are Aviance‚ Axe/Lynx‚ Ben & Jerry’s‚ Dove‚ Flora/Becel‚ Heartbrand‚ Hellmann’s‚ Knorr‚ Lipton‚ Lux/Radox‚ Omo/Surf‚ Rexona/Sure‚ Sunsilk‚ Toni & Guy‚ TRESemmé‚ VO5 and Wish-Bone. Unilever PLC had a market capitalisation of £27.3 billion as of 23 December 2011‚ the 18th-largest of any company
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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played well by HUL. It comes across as an intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the efforts were desperate and straightforward- to give the consumer a better product at lower prices. This was a very hard task since Nirma had already gained acceptance in the eyes of the low-income housewives‚ nonetheless‚ HUL worked hard and
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Management of BaWang Page 09 Key Take-away Page 011 Appendix Page 013 References Page 015 Executive Summary BaWang is one of the most promising domestic brands in recent years. Being mainly a shampoo and hair care product manufacturer‚ BaWang not only survives in a fierce competition‚ but also prospers as a major player. Its success comes from various reasons. Implementing successful product line strategy is one crucial factor. BaWang‚ BaWang
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approach which is required for preparing the marketing plan for The Elvive – total repair hair shampoo. It is manufactured by L’Oreal which is world’s leading cosmetic producer. It says 5 problems 1 solution. The 5 problems include anti-damage‚ anti-thinning‚ anti-split ends‚ anti-brittleness and anti-dulness. This product is L’Oreal first total repair for damaged hair. The Elvive – total hair repair is a shampoo manufactured by L’Oreal Private Limited. L’Oreal‚ Australia was started in 1934 which is now
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