T ABLE OF C ONTENTS Ayur Herbals .............................................................................................................................. 3 SWOT ANALYSIS ................................................................................................................... 4 STP............................................................................................................................................. 4 Logo And Its Personality ..............................
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Because social media will continue to impact businesses in years to come‚ unique‚ creative‚ and targeted skills are essential for continued business growth and profit. Social media has proven to be successful in recent advertising campaigns by Pepsi and Dove and within the music industry. The rise in social media marketing Social media has become a powerful method for promoting business products and services to receptive audiences via word of mouth advertising (Benefits of Social Media‚ n.d.). The popularity
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THE SUCCESS STORY OF PATANJALI : AN AYURVEDIC BRAND IN FMCG MARKET. Dr Pooja Ramchandani‚ Assistant Professor At HR College. INTRODUCTION : In a country like India‚ The Fast-Moving Consumer Goods (FMCG) market is amongst the most difficult markets to crack as there is no lack of competition in this market and conquering distribution remains an uphill task. However‚ the Patanjali success story stands out as an exception. Apart from it’s massive surge in the brand’s revenue over the past five
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Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology .....................................................................
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marketing concept and offers a combination of products and services by obtaining the information and experiencing the nature of consumers. For this purpose‚ Unilever has been investing a lot to improve the quality of its products. For instance‚ new shampoos and personal care products are being improved (Joeles‚ 2016; Ahmed‚ 2011). It has also been focusing on updating and launching new products such as
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uestions in Viva I. Significance of the Study A. Indicate Type of Research & how your research will refine‚ revise‚ or extend existing knowledge in the area under investigation. II. Statement of the Problem A. “The problem statement describes the context for the study and it also identifies the general analysis approach” III. Purpose of the Study - Abstract - Conclusion A. “The purpose statement should provide a specific and accurate synopsis of the overall purpose of the study IV. Review
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try to reach us in an effort to promote the products they sell. Advertisers appeal to our hopes‚ dreams‚ wants and desires‚ and exploit our insecurities in an effort to sell us a product‚ ranging from cars‚ to household appliances‚ to a bottle of shampoo. Advertising affects everyone‚ whether they acknowledge it or not‚ and it often promotes something that is out of reach to the average person‚ such as great wealth‚ or a perfect body. Advertising often carries an overload or excess of meaning‚ such
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Pepsi Co. India. HINDUSTAN UNILIVER LTD. Hindustan Uniliver Ltd. 4 is the India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. The company has turnover of Rs.19‚ 400 crores (for the
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Case Study on Hindustan Unilever Limited SUBMISSION ON 23 MAY 2009 TEAM G4-12 MEMBERS: ATUL KOTHIYAL PRADEEP RAVUNNY SHIPRA BANSAL SHRIMAN KALYAN VAMSEE KRISHNA HUL – Company Profile HUL‚ previously HLL One of the largest consumer products company in India “Most respected company in India for the last 25 years” – Business World Diverse customer categories‚ many power brands and multiple success stories Backed by strong distribution network covering over 1 m retail outlets in India; and over
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Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest sector of the economy with a size 13.1 billion USD. It is
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