was not restricted to women and‚ unknown to marketers‚ had influenced Indian man as well. However in this case‚ HUL failed to hunt the treasure first‚ and Kolkata-based Emami Industries had the far-sightedness to identify the potential. It launched a fairness cream just for men - Fair and Handsome - in 2004. The brand was endorsed by Shah Rukh Khan‚ which further fuelled growth. HUL followed suit‚ and two years later it launched HUL’s Fair and Lovely Menz Active - a line extension of its popular
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MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck‚ Whitening ‚ 2in1‚ Center Fresh‚ Gum Care‚ Sensitive‚ Kids.It was earlier positioned
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Marketing planning Task 1: Changes in the marketing perspective over the period of time In this era marketing is of great importance. In the past people and mostly organizations used to believe that marketing like any other element is a part of business which helps to increase the sales but with changing time importance of marketing was realized. Today‚ marketing has a true and vast meaning. Now marketing is basically about satisfaction of the customers. With time marketers have learnt the true
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however‚ micro organisms‚ viruses‚ giardia and bacteria‚ excessive unwanted salts etc. These are treated well with UV Purifiers. However‚ when Water is excessively hard with high TDS Level‚ RO works more effectively. Players like Kent RO purifiers ‚HUL Pureit‚ Eureka Forbes-Aquaguard occupy the major market share and occupy more than 50 percent market share. In comparison‚ there is less penetration of UV and RO filters in Rural India and people rely on Alum and Carbon filters. TDS level of IMI
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household needs other than grocery‚ ranging from packaged foodstuff‚ dairy products‚ cooking oil‚ bread‚ butter‚ cereals‚ beverages like tea & coffee‚ pharmaceuticals‚ confectionery‚ biscuits‚ glassware‚ stationary items‚ watches‚ toiletries‚ detergents‚ shampoos‚ skin care products‚ cosmetics‚ toothpaste‚ dish washing liquid‚ shaving cream‚ razor‚ batteries‚ shoe polish‚ energy drinks‚ soft drinks‚ clothing‚ furniture and household accessories to electronic goods like cell phones‚ laptops‚ computers‚ digital
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detergents to grow volumes‚ took a corrective pricing action in both categories‚ as input costs rose. “HUL’s aggressive ad-spend‚ promotions and price cuts are resulting in volume gain at the cost of profit. http://www.dnaindia.com/money/1563881/report-hul-seen-regaining-market-share-in-key-business
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INTRODUCTION EDELWEISS CAPITAL LIMITED Edelweiss capital limited is listed amongst the India’s leading provider of financial services. The range of services offered varies from providing investment banking‚ institutional equities‚ private client broking‚ asset management and investment advisory services‚ wealth management‚ insurance broking and wholesale financing services to large firms and individuals SUCCESS STORY Rakish Shah‚ a Gujarati businessman was the first one in his family to study in
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HAIR CARE IN PERU Euromonitor International July 2014 HAIR CARE IN PERU Passport LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape .......................................................................
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that would roll on over the decades to become the blockbuster brand in the Lever stable. Today with sales of over Rs. 2‚000 crore Wheel is ‘Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. Says Paranjpe‚ “Relevant consumer insight‚ optimum supply chain and wide
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om voldoende werksgeleenthede te skep nie. Daarbenewens het nog werkers hul werk verloor as gevolg van Swart Ekonomiese Bemagtiging (SEB) en die afwesigheid van n maandelikse salaris dryf mense na misdaad. Aan die een kant veroorsaak die tekort aan skole en opgeleide onderwysers dwarsoor ons land dat talle jong leerders nie genoegsame onderrig ontvang nie en sodoende belangstelling in hul akedemiese vordering en hul toekoms verloor. Aan die ander kant veroorsaak SEB dat ongewkalifiseerde mense
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