products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural sector‚ so they also taking into consideration the needs and wants of the people there. Chapter : 2 INTRODUCTION TO HUL 2.0 Introduction
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Introduction – Hindustan Unilever Limited 2. Distribution Network of HUL 2.1. Evolution over Time 2.2. Detail Overview 3. Channel Design 4. Initiatives taken to Improve the Distribution Network 5. Field Force Management 6. Analytical Framework 7. Financial Analysis 8. References 3 1. Introduction ‐ Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in
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Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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Decision sheet Abhisek Kishor – Section A 1. What are the key features of Project Shakti? Provide access to untapped rural markets and develop HUL’s brand through local influencers. Target customers- Rural population‚ by providing micro enterprise and partner with SHG’s (self help groups) and is aimed at Scaling up its operations. Shakti Vani - trained
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Brittany Bardo Min-Seok Pang MIS 3534 10/31/2014 Executive Report #2: Topic #3 – Southeastern Pennsylvania Joint Infrastructure Consolidation Project I. Introduction: The city of Philadelphia is proposing that the Southeastern Pennsylvania municipalities build a shared computing infrastructure that integrates the enterprise systems for common intergovernmental functions such as police‚ accounting‚ payroll‚ tax deduction‚ and utility. This proposal includes neighboring local governments: Montgomery
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Some Types and Uses of Data Models Different Types of Data Models One of the things you often find people arguing about is what a data model is‚ and what it is for. Here’s one of the secrets of analysis: when you find people arguing passionately about something‚ try to discover why they are both right. So it is with data models. Data models have many purposes. These cause differences in both style and content‚ which can cause confusion‚ surprise‚ and disagreement. This section looks at some
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corporate is charged of a crime it can be often dismissed as deliberate attempt to defame the company. Hindustan Unilever is the largest consumer brand in India. One out of every three consumer product comes out of its factories. This however does not make HUL a clean company. Neither is this article a deliberate attempt of any sort to throw a negative light on the Consumer Giant. These pages are just to bring to light‚ the injustice caused to a group of ordinary citizens who only wanted to work hard for
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HINDUSTAN UNILEVER LIMITED (HUL) LEADING CONSUMER GOODS COMPANY FULFILS BUSINESS OPTIMISATION GOALS WITH SAP QUICK FACTS “With SAP NetWeaver PI‚ we have finally streamlined‚ advanced and integrated our process capability. This goes a long way in enhancing HUL’s ability to meet the demands of the modern trade.” KS Arunkumar‚ IT Group Manager‚ Hindustan Unilever Limited Summary Name: Hindustan Unilever Limited Location: Mumbai‚ Maharashtra‚ India Industry: Consumer Products Employees: 15‚000
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