EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
Premium Fast moving consumer goods Unilever Marketing
A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology [pic] Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee
Premium Drinking water Water purification Water supply
Prepared By: Nicholas Dipta Gomes East West University nicholasdipta007@gmail.com Executive Summery In our marketing 201 course we have been assigned to prepare a report on UNILEVER PUREIT. There are various brands of water purifier in the market of different type’s price‚ so the water purification products in the market is full of competition where the consumer possesses vast variety of choice to select his brand which depends on his buying Behavior. To develop a report on our topic
Premium Drinking water Water purification
BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
Premium Strategic management Unilever
portfolio‚ you also come to know which businesses need investments‚ which needs harvesting (making money)‚ which needs divesting (reducing investment) and which needs to be completely taken out of the business portfolio. For a major organization like HUL‚ ITC etc which have multiple categories and within the categories‚ they have multiple lines of products; the BCG analysis becomes very important. At a holistic level‚ they get to make a decision on which product to continue and which product to be divested
Premium Investment Marketing Strategic management
How to Write An Executive Summary? Whether you’ve put together a business plan or an investment proposal‚ you’re going to need an executive summary to preface your report. The summary should include the major details of your report‚ but it’s important not to bore the reader with minutia. Save the analysis‚ charts‚ numbers and glowing reviews for the report itself. This is the time to grab your reader’s attention and let them know what it is you do and why they should read the rest of your business
Premium Management Entrepreneurship
Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
Premium Broker Writing Investment
An Executive Summary The term ‘executive summary’ is used to describe a short piece of writing that offers the key highlights contained in a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. Its purpose is to highlight the problem or proposal covered‚ the main issue(s)‚ concise analysis and the conclusions or recommended action points for the reader. Whilst it is presented at the front of the report‚ it should
Premium Management Scouting Writing
Running head: EXECUTIVE SUMMARY Executive Summary Paper Amber Nye NRS 451 V Grand Canyon University 10/9/2011 Executive Summary Paper The Blackhorse Pike School District offers a lifesaving program for children to aid in saving lives using Automatic External Defibrillators (AED’s). Staff is also provided training in CPR and AED usage. The Blackhorse Pike School District presently provides education for over 4‚000 children each school year. This school has been ranked
Premium Cardiac arrest High school
DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
Premium Drinking water Water supply Water purification