Investor Presentation May 2011 Industry Overview Industry Size and Structure FMCG Rs.116‚100 cr (USD 24.8 bn) Hair Care Rs. 9‚200 cr (USD 2.0 bn) 8% salience Shampoo Rs. 2‚840 cr (USD 600 mn) (31.0%)* Perfumed Oil Rs. 2‚900 cr (USD 623 mn) (32.0%)* Coconut Oil Rs.2‚100 cr (USD 448 mn) (23.1%)* Hair Conditioners Rs. 100 cr (USD 17 bn) (0.9%)* Hair Dyes Rs. 1‚200 cr (USD 253 mn) (13.0%)* Hair Oil Market Coconut based Oils (51%)* Heavy Amla based Oils (15%)*
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A PROJECT REPORT ON A Study on marketing mix & competitive analysis of “Pure it” (HUL) Submitted By: Smruti Ranjan Das Roll No. 049 PGDM-RM 2009-11 UNDER THE GUIDANCE OF Dr. R. Padmaja (Assistant Prof. Marketing) IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT (RETAIL & MARKETING) INSTITUTE OF PUBLIC
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annual growth rate of 13% and over RS 9‚193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is classified into three categories based on the price Product overview: Lifebuoy
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Project Background A friend works with HUL and in one of our conversations there was a casual reference that Fair & Lovely (F&L) as a brand is so huge for HUL‚ that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of F&L is on an average
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Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries‚ soap‚ cosmetics‚ tooth cleaning products‚ shaving products and detergents‚ as well as other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ and plastic goods. FMCG may also include pharmaceuticals‚ consumer
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Dabur tackles the secondary supply chain In 2001‚ Dabur decided to tackle its extended supply chain of over 30 factories‚ six key warehouses‚ and 52 stocking points distributing over 1‚000 SKUs to 10‚000 stockists countrywide. The company needed a system to accurately control distribution and sales forecasting to reduce inventory in the pipeline. Dabur went ahead and built a system using Visual Basic and ASP with SQL Server 2000 as the database. It decided not to use a packaged SCM solution due
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Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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executive who ensures the smooth running of the department‚ 1 stockist who checks the inventory for product/ size/colour availability‚ Manager Sales and a Senior Sales Manager. In addition there are 2 managers for the shop in shops. Provide Job Rotation‚ Job Enlargement and Job Enrichment for any suitable position. Assume suitable data. Solution:- Assumptions:- 1. All salesmen are on the same Job Level 2. The Stockist and Customer Care Executive are at the same Job level.
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736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy‚ Lux‚ Breeze‚ Rexona as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry detergents; Ponds talc and cream‚ Fair and lovely cream; Pepsodents and Close up as toothpaste; Clinic plus‚ Clinic All Clear‚ Dove as shampoos‚ etc. HUL is one of the largest exporters of India today. HUL export offers high level of service with flexibility and
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