Endorsed by FDI ( the largest dental association globally) Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) Also sold as Mentadent‚ Zhonghua‚ PS and Signal in other countries Pepsodent‚ a Hindustan Unilever Limited (HUL) brand‚ has raised the benchmark in Oral Care Solutions since its launch in India in the year 1993. It has a range of toothbrushes and toothpastes to take care of the special oral care needs of its consumers. The 17 year old brand has positioned itself
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‘n vergelykende studie oor die twee franchises doen waarin ek hul vergelyk in die volgende areas : Bemarking‚ Sosiale verwantwoordelikheid‚ Korporatiwe bestuur en die prestasie van die onderneming. Agtergrond van die twee gekose franchises : Steers is een van Suid-Afrika se mees herkenbare handelsmerke. Die franchise is bekend vir hul bediening
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Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers‚ Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd
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local and independent producers 2. Broad attack from HUL and P&G 3. Growing income levels of India can cause shift to premium segment washing powders | Competition | Competitors | 1.Ariel 2.Surf Excel 3.Tide 4.Wheel | Nirma started by Dr.Karsanbhai Patel in 1960‚ is amongst the successful Indian brand. Truly. An indigeneous company and brand that gave tough fight to the international companies like HUL‚ P&G and Henkel. HUL is a pioneer in Indian detergent market. It launched first
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played well by HUL. It comes across as an intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the efforts were desperate and straightforward- to give the consumer a better product at lower prices. This was a very hard task since Nirma had already gained acceptance in the eyes of the low-income housewives‚ nonetheless‚ HUL worked hard and
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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HISTORY OF UNILEVER Unilever has had a very long history with the Indian consumer. It has had its presence since 1888 when crates full of sunlight soap bars were noticed in the Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in
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estates certified Enhanced livelihood of 75‚000 rural women by INR 18 crores in partnership with DHAN foundation by Rainforest Alliance for sustainable sourcing of tea Our employees volunteered more than 1‚15‚000 hours for community initiatives through HUL Sankalp 28 Ecosystem Sustainable living Creating a positive impact Ensuring returns through sustainable growth Lifebuoy Swasthya Chetna has touched more than 120 million Indians since 2002 36 Society 42 Investors Reduced environmental
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income market for branded detergents. Due to the unprecedented success of Nirma brand‚ HUL did six things right to get back to the low price detergent market. i. Made two committees (C.R.I.S.P & S.T.I.N.G) to
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