the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when P&G introduced its brand Tide washing powder (in orange packaging)‚ which ate into the sales of HUL’s Rin washing powder. In the first move of its kind by HUL‚ homecare brand Rin
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Supply Chain Management of FMCG industry Group A2 Akshaya M Rajee-MBA10003 Eldho M Abraham –MBA10025 Lijo Jose-MBA10047 Ramya S-MBA10069 Sreeram C-MBA10093 3/9/2011 INTRODUCTION A Supply Chain is a network of facilities and distribution options that performs the function of procurement of materials transformation of these materials into intermediate and finished products and the distribution of these finished products to customers. It is the process used by the companies to ensure that
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Die invloed wat ’n politieke stelsel van ’n land op sy inwoners het is baie groter as wat ons somtyds besef. Op die oog af byvoorbeeld lyk Suid-Afrika na ’n land waarin die mense almal totale gelykheid ervaar. Indien daar egter dieper gekyk word is dit glad nie die waarheid nie. Suid-Afrika word tans deur die ANC (African National Congress) regeer. Dit is die regerende party op nasionale vlak en in die meesrderheid van ons provinsies. Die huidige president is president Thabo Mbeki. Die land het
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Sure Deodorants : Would Rexona’s failure haunt? With the launch of Sure Deodorants‚ HUL has brought the world’s no.1 brand in deodorants to India with the hope that it garners the same level of success for HUL as achieved in Europe and America. Before the launch of rexona deodorants in 1995‚ the segment was a non-existent one and HUL’s insight of an existing market convinced them of taking there almost 50 year old rexona brand (rexona soaps were launched in 1947 in India) into the segment. The
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include Sunsilk‚ Clinic Plus‚ Dove and Pantene. The company that leads the shampoo market in India is Hindustan Unilever Limited. The top three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. The company holds a 44% market share in the Indian shampoo industry. It is said that HUL earns almost 8% of its revenue from the sale of these products The other recent brand that has taken the Indian personal care industry by storm is Pantene. Since its very inception the brand was a best seller
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brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store network to retail these brands c) Communication strategy: Like HUL‚ these brands sport Western names‚ and different communication. Essenza & Fiama‚ meant for the elite‚ have English communication‚ while Vivel & Superia use Hindi. d) Brand extensions: Selective extensions as it don’t want to confuse consumers
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Summer Internship Project On Competitive Analysis Of Face Wash And Fairness Products Company‘s Name: Ratan Ayurvedic Sansthan Submited By Dimple Jethwani MBA Marketing Under The Guidance Of Prof. Rahul Gupta Marketing Head‚ Kengeri Campus DECLARATION I‚ Dimple Jethwani‚ hereby declare that the project report titled “Comparative Analysis of face wash and Fairness products submitted as the partial fulfillment of the requirements for the achievement of the Master of Business Administration (Marketing)
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HINDUSTAN UNILIVER (HUL) Below The Line (BTL) ACTIVITY : KISSANPUR Hindustan Uniliver (hul) in 2012 through its Kissan undergo BTL activity through Kissanpur. Hindustan Unilever (HUL) went to grow tomato farm at Inorbit mall in Malad‚ where it seeded nearly 7‚000 tomato plants. The idea was to acquaint city-bred kids with tomato growing and build brand equity for its Kissan ketchup. It’s all part of the company’s five-month campaign – Chalo Kissanpur – that has seen over 76‚000 people across
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Unilever Limited (HUL) sought to reach rural markets‚ they faced two hurdles. The first was size: rural markets were scattered over large areas‚ and per capita consumption rates were low. Thus‚ while the aggregate rural potential was massive‚ the potential of each of the 638‚000 scattered markets was very low. The second was reach: rural markets were not connected to urban centers and road connectivity was poor. Even when feasible‚ accessing remote markets meant additional costs. HUL found an innovative
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FMT-I Ratio Analysis and Risk and Return Industry – FMCG FMCG – Fast moving consumer goods Companies - ITC‚ HUL ‚ Nestle India ‚ Dabur ‚ Godrej Consumer Products The Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs.1‚300 billion. The sector has shown an average annual growth of about 11% per annum over the last decade. Unlike the developed markets‚ which are prominently dominated by few large players‚ India’s FMCG market is highly fragmented and
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