10 designs of the products are cartoons they are specially designs to meet the children market. Marketing Strategy There are two ways of how to market the product:- 1) Direct Sales – Stockist and Dealers Augy Enterprise markets the product by finding the authorized stockist. The stockist then will distribute the product to their existing and new agents. Then the agents will distribute the product to their own customer. [pic] 2) E-commerce sales. E-commerce sales is one
Premium Forecasting Supply chain management terms Marketing
Shakti-Marketing FMCG to the rural Consumer Case Analysis Notes Section E‚ Group 7 Submitted By Anshu Khanna PGP/17/257 Diksha Singh PGP/17/267 Mohd. Shajeer PGP/17/277 Priya Chandak PGP/17/287 Shiji Thilak PGP/17/297 Q1q Q1)How is HUL placed in the Indian Consumer market? Hindustan Unilever Limited is the biggest player in the market share of FMCG sector of the country. The FMCG sector of the country is the fourth largest sector of the economy with a size 13.1 billion USD. It is
Premium Brand Rural Marketing
consumers were contacted directly in more than 28‚000 villages across these three states. Through this initiative‚ the company also reached out to 170‚000 retailers in these villages.Through this initiative HUL engaged with 25 million rural consumers in media dark areas in 2011.[74] In 2011‚ HUL extended this initiative to cover five states – West Bengal‚ Bihar‚ Maharashtra‚ Andhra Pradesh and Uttar Pradesh‚ covering over fifty thousand villages across these five states. In 2012‚ Kushiyon Ki Doli
Premium States and territories of India Bihar Andhra Pradesh
Honey‚ Boiled rice‚ Fruit Juice. Amul‚ Sagar‚ Tapan‚ Milk Care‚ etc. ICECREAM Foreign- Walls‚ Quality‚ Cadbury‚ Dolps‚ Baskin & Robins. Swadeshi- Homemade icecream/coolfi‚ Amul‚ Vadilal‚ Milk food‚ etc. SALT Foreign- Annapurna‚ Captain Cook(HUL- Hindustan Unilever)‚ Kisan(Brookbond)‚ Pilsbury. Swadeshi- Ankur‚ Saindha namak(Patanjali)‚ Low Sodium & Iron-45 Ankur‚ Tata‚ Surya‚ Taja‚ Tara. SNACKS Foreign- Uncle chips‚ Pepsi(Ruffle‚ Hastes)‚ FunMunch‚ etc Swadeshi- Bikano Namkeen
Premium Colgate-Palmolive Mumbai
was available at ITC hotels and Wills Lifestyle stores‚ Fiama di Wills shampoos will be stocked at retail stores across India. The product will be available at Rs 99 for a 200 ml bottle. On the pricing front‚ ITC is taking established players like HUL and P&G head on. Expanding its range of personal care products‚ and following the successful launch of Fiama Di Wills Shampoos‚ ITC presented yet another world class range of products for the Indian consumer through its new range of Fiama Di Wills
Premium Personal care Brand Hygiene
Hindustan Unilever (HUL) in India‚ goes back to 1888 when Unilever exported Sunlight soap to India. Three Indian‚ subsidiaries came into existence in the period 1931-1935 that merged to form Hindustan Lever in 1956. Mergers and acquisitions of Lipton (1972)‚ Brooke Bond (1984)‚ Ponds (1986)‚ TOMCO (1993)‚ Lakme (1998) and Modern Foods (2002) have resulted in an organisation that is a conglomerate of several businesses that have been continually restructured over the years. HUL is one of the largest
Premium Strategic management Management
Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
Premium Poverty Rural Microfinance
Dabur India - Working Capital and Cost Management Dr. Narender L. Ahuja‚ Institute for Integrated Learning in Management‚ New Delhi‚ India Ms. Sweta Agarwal‚ Institute for Integrated Learning in Management‚ New Delhi‚ India ABSTRACT After running as a family business for over 100 years‚ when in late 1990s the management of the Dabur was handed over to a team of professional managers‚ the new management faced a gigantic task of improving performance in several critical areas. In particular
Premium Inventory Working capital Balance sheet
Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA The company was established by William Procter and James Gamble on October 31‚ 1837. P&G established its India subsidiary “P&G India” in 1964 serving over 650 million customers in India Currently P&G India is present in the following market segments:- Beauty and Grooming Healthcare Baby care & Family Home care Fabric care
Premium Marketing Supply chain management SWOT analysis
Gamble (P&G) has stirred the FMCG (Fast Moving Consumer Goods) market in India by launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic Detergents www.avantilipids.com Ads by Google Midcap Radar at 01:30 pm ------------------------------------------------- Top of Form
Premium Procter & Gamble