Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen. The data shows that Maggi’s share of instant noodles‚ on an all-India basis‚ across urban markets‚ has slipped
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IKEA – THE GLOBAL RETAILER IKEA may be the world’s most successful global retailer. Established by Ingvar Kamprad in Sweden in 1943 when he was just 17 years old‚ today the homefurnishing superstore has grown into a global cult brand with 230 stores in 33 countries that host 410 million shoppers a year and generate sales of €14.8 billion (±R141 billion). Kamprad himself‚ who still owns the private company‚ is rumoured to be the world’s richest man. IKEA’S target market is the global middle class
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research agency found out that housewives had typical needs of fantasizing. Their fantasy was turned into reality in the Liril ad. At least 30 years ago‚ a team of managers appointed by Jagdish Chopra‚the then marketing director of Hindustan UniLever (HUL)‚ to create freshness soap in premium price segment attempted a blue soap that promised fresh mountain breeze. A brainstorming session steered by late marketing guru shunu sen was held to find out what freshness meant: like walking barefoot on marble
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Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps‚ tea‚ detergents and shampoos amongst
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MATERIAL REQUIREMENT PLANNING Introduction * MRP is a simple system of calculating arithmetically the requirements of the input materials at different points of time based on actual production plan. * MRP can also be defined as a planning and scheduling system to meet time-phased materials requirements for production operations. MRP Objectives * Reduction in Inventory Cost: By providing the right quantity of material at right time to meet master production schedule‚ MRP tries to avoid
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markets (the top-20 cities) and has a three-pronged strategy in terms of availability‚ affordability and acceptability." HUL’s market share in the Rs 1‚200 crore (Rs 12 billion) ice-cream market is 9 per cent compared with 37 per cent for Amul. While HUL has focussed on cities and impulse products such as Feast and Cornetto‚ Amul has employed a bigger portfolio and has penetrated the rural market aggressively. "Ice-cream sales are purely determined by the availability of refrigerators. We have helped
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because the category of soups was alien to Indian palate and the market for packaged food was also not also very relevant at that time. Knorr Annapurna After failing‚ HUL decided to integrate Knorr with their brand Annapurna to create Knorr Annapurna. Since foods business in India is largely unpredictable HUL came up with this decision. Apart from
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A project Report on “DMAIC App to improve Warehouse Operation” Undertaken At xxxxxxxxxxxxxxx Warehouse In fulfilment of Capstone Project of Post Graduate Diploma in Industrial Engineering (PGDIE) By Rajul Agarwal (103) Puneet Jain (107) PGDIE- 41 Under the guidance of Dr. K. Maddulety Professor NITIE‚ Mumbai National Institute of Industrial Engineering‚ Mumbai-400087 Acknowledgement “Too often we are so preoccupied with the destination‚ we forget the guiding
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TABLE OF CONTENTS Contents Page No. 1.1. History of Rasna 2 1.2. Competitors in the Market 3 1.3. Market Share 4-7 1.4. Comparative Study of the Competitors on 4 Ps scale 8-13 1.5. Competitive Advantages 14-15 1.6. Suggestions 16-17 1.7. References 17 History of Rasna Pvt Ltd. The brand Rasna is owned by Pioma Industries
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