Market Size Rs. 8800 Crores Total Volume- 2.3 Million Tonnes + 98 percent Penetration in India CAGR -10 per cent Consumption Pattern Increase 55 per cent Urban (14 percent users of Washing Machine) 45 per cent Rural Major Players HUL Nirma Ghadi P&G History of Hindustan Lever Washing Powder Market IN India MARKETING objectives PRICE CHART Segmentation Surf was launched in 1959. A family brand with tough stain removal and caring image. International to Ultra
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Research proposal A Proposal Submitted to Swami Ramanand Teerth University‚ Nanded For the Degree of Doctor of Philosophy In Role of IT in Rural Marketing Under the Faculty of Commerce & Management By Miss. Trupti Kucheriya (BCA‚ MBA(Computer Management)) Under the guidance of Dr. P.N. Sagar M.Com‚ MA(Eco)‚Ph.D Vice – Principal and Research Guide‚ Dept. of Commerce Rajarshi Shahu College‚ Latur- Maharashtra Oct. 2013 1. Introduction: The topic can be broken into 3 major
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RURAL INDIA – AN EMERGING POWERHOUSE Harish Manwani - 2012 RURAL INDIA – AN EMERGING POWERHOUSE Section One: Introduction It is often said that there are two Indias – Bharat which exists in the villages and India which thrives in the urban areas. If our country has to have real progress and make its mark on the global stage‚ then these two Indias must converge. Prosperity will have to come to our villages‚ towns and cities. Rural India – An Emerging Powerhouse was the subject of the speech‚ delivered
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Supply Chain Management Arun Biswal* Abstract: Supply Chain Management (SCM) is backbone of any organizations. It is the combination of art and science that goes into improving the way a company finds the raw components it needs to make a product or service and deliver it to customers. Supply chains are difficult to put together but once they are in place‚ it looks just right. The depth of supply chain increases as organizations explore various dimensions of business. There are many options
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Confronting the agents with an accurate information had a significant effect on their stated attitudes towards redistribution. Those agents‚ who underestimated their position on the scale of income distribution‚ did not change their preferences for redistribution. On the other hand‚ those who underestimated their relative position and received accurate information demanded more redistribution than those in the control
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Futures and Options Futures and options represent two of the most common form of “Derivatives”. Derivatives are financial instruments that derive their value from an ‘underlying’. The underlying can be a stock issued by a company‚ a currency‚ Gold etc.‚ The derivative instrument can be traded independently of the underlying asset. The value of the derivative instrument changes according to the changes in the value of the underlying. Derivatives are of two types – exchange traded and Over the Counter
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elusive; they continued to perceive the product as a ‘cheap soap for poor people’. That perception had to be changed without alienating the Lifebuoy loyalists. The objective for HUL was to launch a campaign that helped the soap shed its old-fashioned image and gain an entry into two million urban households. A survey by HUL showed that mothers stop kids from indulging in activities that are unhygienic. Further‚ healthcare brands tend to harp on the fear factor‚ talking of the ills of dirt. It was decided
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Republic Act No.6657. According to RA 6657‚ CARP aims for more equitable distribution and ownership of land. Section 3 of RA 6657 defined agrarian reform as the redistribution of lands‚ regardless of crops or fruits produced to farmers and regular farm workers who are landless and all other arrangement alternative to the physical redistribution of lands‚ production or profit-sharing‚ labor administration and the distribution of shares of stocks. The Comprehensive Agrarian Reform Law (CARL) of 1998 shall
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society through the even redistribution of wealth and common ownership. Their socialist agenda was outlined in the original clause IV‚ ‘To secure for the workers by hand or by brain the full fruits of their industry and the most equitable distribution thereof that may be possible upon the basis of the common ownership of the means of production‚ distribution and exchange’. The original clause IV was entirely socialist and subscribed to the ideology’s core values of redistribution of wealth and common
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Nottingham University Business School MSc Programmes International Business TITLE OF MODULE: Business Economics (N14B37) Title of Work: Does imposing a minimum wage necessarily improve either incomes or economic surplus for invdividuals who would otherwise have been paid below the minimum wage? NAME: Ivanov Ilia Student ID: 4212722 COPY: 1 Word count: 1472 Introduction Minimum wage is one of the most studied topics in economics (Stigler‚ 1946; S. Marginean and A. S
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