ABHINAV NATIONAL MONTHLY REFEREED JOURNAL OF REASEARCH IN COMMERCE & MANAGEMENT www.abhinavjournal.com OPPORTUNITIES‚ CHALLENGES AND MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies
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"the disparity (gap) between rich and poor" - sample writing The asigment is this : The following data highlights the disparity (gap) between rich and poor. In at least two paragraphs‚ addressing the problem and a possible solution‚ compose a response to the following excerpt from US president Jimmy Carter’s Nobel Prize Speech: At the beginning of this new millennium I was asked to discuss‚ here in Oslo‚ the greatest challenge that the world faces. Among all the possible choices‚ I decided
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Essays for Public Economics Please send ONE essay by mail to bernasconi@unive.it by Saturday‚ March‚ 2nd (midnight) Please note that HG refers to the textbook: Hindriks‚ Jean and Gareth D. Myles‚ 2006‚ Intermediate Public Economics‚ MIT Press. In order to write the essay‚ I expect that you read ALL the material marked with *‚ regardless whether the material is under one particular essay. This because in order to write good essays I expect that you have a general knowledge of all the material covered in *
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its aims? The instance the Land League was established in 1879 by Michael Davitt‚ its determination and theories about what should happen in Ireland‚ had huge influence in British-Irish politics. Their aims‚ to begin with‚ were somewhat simple‚ redistribution of the land so that the Irish would once again be owners of ‘their own’ land along with their aim of what became known as the 3 F’s‚ free-sale‚ fixed tenancies and fair rents. It was one of the most important mass movements in Irish history and
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As i read the chapters from American Wasteland by Jonathan Bloom and uses phrases in order to get his message across to the readers such as culture of waste‚ redistribution‚ and food insecurity. The author reflects on these phrases to discuss and argue his message. Bloom was successful in getting his message across and i will explain how. To start off Bloom talks about culture of waste. He really wants us to rethink about food waste. He talks about how America nearly throws have of its food
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economics is concerned with value judgments. It tells us what should be. Disagreement over normative economics cannot be settled by an appeal to facts. In other words‚ normative economics is not verifiable. Consider the following statement. “A redistribution of income from the rich to the poor will increase national welfare.” In the
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egarding this week’s readings‚ Alinsky’s piece‚ ‘A Word About Words’‚ is perfect material for understanding Politically Correct English (PCE) culture and the implications it has on the very issues that its proponents wish to correct. Alinsky’s argument is that the meanings of words such as power‚ self-interest‚ ego‚ compromise‚ and conflict have been hijacked by a politically illiterate population thereby undermining the process of producing social change. He states‚ “Striving to avoid the force
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their product categories to an unexplored market i.e. the rural market. This has also led to the CSR activities being done by the corporate to help the poor people attain some wealth to spend on their product categories. Here we can think of HLL (now‚ HUL) initiatives in the rural India. One of such project is the Project Shakti‚ which is not only helping their company attain some revenue but also helping the poor women of the village to attain some money which is surely going to increase their purchasing
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Please read the case study entitled Lottery that you find in the reading assignment. Based on what you have learned in this unit‚ answer the following questions: How is the lottery an example of the utilitarian monster? Let’s look at the definition of “utilitarian monster” in the textbook‚ “an individual capable of feeling disproportionately high sensations of pleasure and happiness‚ one who consequently requires many others to sacrifice their happiness in the name of maximizing net happiness” (p
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These systems are available with licensing rights as well as with the source coding available for use. Computer software that is available with the source coding for redistribution is known as Open Source Software (OSS). The computer software source code contains all of the modifications and the works needed for redistribution. The licensing of the open source software allows the users to learn more about the software by upgrading‚ modifying‚ and making any necessary changes to the software without
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