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    Public Finance

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    function: The responsibility of the government is to ensure that the resources of the society are used efficiently for the satisfaction of the wants of its members. 2)The distribution function of government :covers the activities involved in the redistribution of income. Distribution means the sharing of national income by individuals in a society. 3) The stabilization function of government: Stabilization means that aggregate demand and aggregate supply should be in equilibrium in order to ensure economic

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    Journey of Brand Lifebuoy

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    when it first entered the Indian market. “Life buoy” literally means the life-saving buoy thrown out to people at sea to prevent them from drowning. This is where the brand got its name from. Lifebuoy is a product of Hindustan Unilever Limited (HUL)‚ India. It was initially launched with the sole intention of targeting men and everything sporty. “Tandarusti ki raksha karta hai Lifebuoy” captured the essence of their campaign brilliantly. The premise was made clear. Use lifebuoy and stay strong

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    POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver‚ one of the biggest FMCG companies in India. Axe is a brand of male grooming products‚ marketed towards young males. Products The brand has three products under his head: * Shower Gel * Talcum Powder * Deodorants Positioning Strategy (Axe Deodorants) “This world

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    Big Bazaar Marketing Mix

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    Product: Big Bazaar offers a wide range of products which range from apparels‚ food‚ farm products‚ furniture‚ child care‚ toys‚ etc of various brands like Levis‚ Allen Solly‚ Pepsi‚ Coca- Cola‚ HUL‚ ITC‚ P&G‚ LG‚ Samsung‚ Nokia‚ HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based

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    Company Description – P&G Proctor & Gamble is a multinational consumer goods company headquartered in Cincinnati‚ Ohio‚ USA. Its products are foods‚ beverages‚ clearing agents and personal care products. The company was established by William Procter and James Gamble on October 31‚ 1837. * Proctor & Gamble increased its sales gradually but it got a real breakthrough during the American Civil War when it got the contract to supply the Union Army with soap and candle. It marketed a new soap named

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    Demand and Forecasting

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    market replenishment frequencies are increased (Hussian & Drake‚ 2011). Third‚ low-demand product turnover becomes costly‚ when high-demand heuristics and rules are applied to them (Syntetos & Keyes‚ 2009). The convergence of these factors requires stockists to make projections in uncertain conditions‚ where lead time increases . This paper aims to review principals and strategies for dealing with demand. Johnson and Boylan (1996) outline the key to customer service in meeting stock keeping unit (SKU)

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    Tata kisan case study

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    Q. Distribution channel creates time‚ place‚ possession utility channels are designed for reach‚ increasing sales & capturing. Define targeted market study the ITC Choupal Sagar‚ DSCL Hariyali Kisaan Baazar‚ Godrej Aadhar and TATA Kisaan Sansar with respect to product and service offerings‚ customer profile and expansions and tie up for effective distribution. Ans. DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Bazar Hariyali Kisaan Bazaar is often a revolutionary micro level hard work

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    Part of the allure of libertarianism is that it offers a simple panacea for society’s problems. However‚ once its proposals are evaluated with any degree of scrutiny—namely when contested against egalitarianism—it is quickly revealed how its central claim of personal liberty is simply a facade for selfishness and indolence. At the core of libertarianism is the belief that personal and economic autonomy are fundamental rights that should not be restricted in any way by any entity. Libertarians posit

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    redistributed over land and land redistributed among the Tsembaga people.        To conclude‚ the mode of exchange for the Nahua People was generalized reciprocity. Whereas‚ the mode of exchange for the Tsembaga people was redistribution. Among the Nahua people‚ generalized reciprocity occurred whenever corn was restored. While‚ the Tsembaga people redistributed food including other necessities for survival. In comparison‚ the Nahua and Tsembaga people supplied its members with

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    PATTERNS OF PHILIPPINE REVENUE 1960-1990 I. INTRODUCTION The government revenue system‚ including the agencies involved in taxation and borrowing‚ has always been the focus in the study of public finance. Public revenues are funds used not only to keep the government machinery going but also to enable the government to carry out its various fiscal functions of allocation‚ distribution and stabilization. The Philippine revenue system has assumed more importance since the government has steadily

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