Britannia Industries launched Tiger Biscuits especially for the rural market. It clearly paid dividend. Its share of the glucose biscuit market has increased from 7 per cent to 15 per cent. About the company Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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award of the degree of Master of Business Administration from Bharati Vidyapeeth Deemed University‚ Pune. It has been completed under the guidance of Mr. Subhash Bhangaonkar and Mr. Tarique Amin Ansari. We are thankful to Hindustan Unilever Limited (HUL) for having allowed our student to undergo project work training. The authenticity of the project work will be examined by viva examiner which includes data
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Synopsis on MIS Implementation in HUL GROUP 10 BHAUMIK TRIVEDI DHIWAKARAN T MAYUKH CHAUDHURI PRANJAL KUMAR SHAKUN TAKKAR Page 1 of 4 November 15‚ 2012 SYNOPSIS ON MIS IMPLEMENTATION IN HUL INTRODUCTION Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good‚ look good and get more out of life
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INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever Limited‚ is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai‚ India and its 41‚000 employees are headed by Harish Manwani‚ the non-executive chairman of the board. HUL is the market leader in Indian products such as tea‚ soaps‚ detergents‚ as its products have become daily household name in India. The Anglo-Dutch company Unilever
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Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate behavior towards our employees‚ consumers and the societies and world in which we live". HUL’s CSR philosophy is embedded in its commitment to all stakeholders -- consumers‚ employees‚ the environment and the society that the organization operates in. HUL believes that it is this commitment which will deliver sustainable
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HINDUSTAN UNILEVER LTD With respect to Strategic model Contents: I. Company overview a. Mission b. Corporate purpose c. Objectives Strategic position II. Environment a. Porter’s five forces b. SWOT c. Market segments and strategic customers:STP Value chain III. Strategic choices IV. Corporate level strategies a. Takeovers b. Joint ventures c. Organic growth d. Integration Business level strategies a. Product innovation b. Market development c. Pricing strategies V. VI. d. Ad spending
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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
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is not the case with HUL‚ where nearly 80% of sales and 85% of net profit comes from the home and personal care business. * Adoption of Unilever ’s global strategy of focusing on 30 power brands will make HUL ’s strong position in the niche soap and detergent market will suffer. * HUL generates 4% of its revenue from food business which can be a target industry as an opportunity in terms of domestic and export markets‚ but this opportunity may not capitalize as HULs own strategy of offering
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A study of Distribution Channel of Hindustan Unilever Limited By Anubhav Jaiswal 2011195 Introduction HUL works to create a better future every day and helps people feel good‚ look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps‚ detergents‚ shampoos‚ skin care‚ toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is
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