What is the most powerful function that advertisement performs today? What is advertising and communication in today’s world? Advertising bears the burden of building brands. What is brand building? How does advertising build a brand? By taking a simple product‚ what does advertising do to build it into a powerful brand and how does advertising do this? Let us first understand what is a brand. A brand is a consumer’s idea of a product. This is a quote from the doyen of advertising – David
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Women in Greek mythology A myth is a legendary traditional story‚ usually concerning a hero or an event‚ and typically involving supernatural beings and events. Informally‚ the term is also used to describe false stories‚ due to the usual lack of determinable basis or fact in most myths‚ but the academic use of the word has nothing to do with truth or falsity. Myths are stories woven from the need of having models for behavior. They are sacred stories revolving around sacred events and sacred
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The World War 1 was the first of the two “Great Wars” of the 20th century‚ which showed what a man could do to another. The first one‚ was lit by problems such as‚ alliances of European countries‚ imperialism‚ militarism and specially the assasination of the heir to the throne of Austria-Hungary‚ Archduke Franz Ferdinard in his visit to Bosnia. The murderer was a Serbian nationalist‚ and afterwards Austria-Hungary declared war on Serbia. Germany‚ the Austria-Hungary ally declared war on Russia‚ England
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Hero Defined Heroes are necessary in our everyday lives. They are looked up to as leaders and role models. Whether it be a superhero‚ a parent‚ a god‚ or even a friend - everyone‚ no matter whom‚ has a hero. To be a hero you have to complete difficult tasks and contribute to society‚ therefore we dream and strive to emulate them. For example‚ Jason’s story‚ one of the greatest known‚ is a perfect outline of each step in a hero’s journey. A hero of his own‚ Jason is a brave and goal-oriented young
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the discussion of the slavs inability to form nation states‚ as well as the Russian inability to create a historically stable state because of the various nationalities and cultures of people that were vested in Russia. In the reading The Slav role in world civilization by Danilevsky the author talks about the lack of unity within the Russian state‚ because it is composed of over a hundred nationalities. (Danilevsky). I couldn’t help to connect this to the current situation that is still
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of Heroes in Chinese Mythologies and in Japanese Mythologies 1 Abstract Traditional mythologies are closely related to religions‚ a certain religion often depends on its myths to convince people and thus survive. Mythologies can be created and modified by religious groups.1In this paper‚ I compare the heroes in the Japanese mythologies‚ mainly the Kojiki2 and the Fudoki3 and the Chinese mythologies‚ mainly the Shan Hai Jing4 and Huainanzi5 and have found that the common things between heroes
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Religion and Mythology in Ancient Greece were looked upon with the utmost importance‚ the Greek myths and tales of religion explained the unexplainable‚ gave reason to live and a sense of stability to a community. Ancient Greek myths can make the protagonist or other main character a role model in the way that they author writes them. The reader can also obtain life lessons from the myth or legend. A worthy illustration of this is the Ancient Greek god Apollo‚ who is a wealthy king a‚ affectionate
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Artistic Themes from Ancient Cultures Kirston L. Gardner HUM/100 April 23‚ 2014 Mrs. Jessica Jones Artistic Themes from Ancient Cultures The role a man plays in society‚ as well as the role a woman plays in society is referred to as a gender role. A gender role can include‚ but is not limited to a person’s status‚ position‚ behavior‚ and activities that is deemed fitting for the sex of that person. Men and women’s roles are very different and have always been that way. It is expected by society
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period of and directly following World War I‚ a revolution of morals and rapid urbanization. The new generation expressed themselves through the music of the times‚ greater sexual promiscuity‚ use of technology and advertising‚ whereas the elder generation manifested intolerance and resistance. World War I is known as the first "modern" war‚ because a new kind of warfare was utilized‚ new technologies were operated‚ planes fought in combat‚ and women played a key role in manufacturing and other positions
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dance also has its root in religion. Without the religious and cultural background of India‚ the growth and beauty of Indian dance is not possible. In Natya Shastra’‚ there is a small story about the origin of Indian dance. According to Hindu mythology‚ dance first existed in heaven. There was always a constant conflict between the Asuras and the Devas for wealth and power. The Devas were tired of the Asuras’ greediness and jealousy. It was during this long period of tedium that all the
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