r Higher Diploma Programmes Consumer Behaviour Individual Assignment Topic Jackson and Kathy are high school lovers graduated from university two years ago. Both of them have settled in a stable job and are planning to get married next year. To prepare for an unforgettable wedding‚ they are actively searching for market information. Imagine yourself as the marketing manager of a wedding planning company. You are extending your product line to adventurous and creative wedding. How would
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_______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? 2. Gillette‚ an established market leader in shaving products‚ is planning a foray into skin care products for men. How can the company
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Organizational behaviour ------------------------------------------------- If you are made the campaign leader for a particular political party‚ how will you use your leadership skills to motivate your party men to ensure success of the party nominee in the elections? (Focus on the individual‚ motivate and apply leadership style). Leadership is a group phenomenon. It’s an influence process; that is to say‚ intentional influence is exerted by the leader over followers. It’s the behaviour of an individual
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Introduction This essay is based on Formal and Informal organisations and the details and difference between the two. Recommendations and conclusions are also drawn based on the information presented. Formal and Informal Organisations The fundamental concepts of formal and informal organisations are regarded with the nature and processes in the workplace. A formal organization is the actual framework of the organization including its organizational chart and its chain of command which determines
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ADMINISTRATION" or just "MANAGEMENT" today‚ "MARKETING MANAGEMENT" function plays a very critical role. This is because this functional area of management (1) "EARNS" the revenue‚ & (2) "WORKS" in the close proximity with the public or persons outside the organisation. Controlling these two attributes to have the desired benefits are the most difficult part of the management‚ because none of these two are within the direct control of the marketers. This doesn ’t mean that the other functional areas are not useful
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Cognitive dissonance Cognitive dissonance is the term used in modern psychology to describe the state of people when holding two or more conflicting cognitions (e.g.‚ ideas‚ beliefs‚ values‚ emotional reactions) simultaneously. In a state of dissonance‚ people may sometimes feel surprise‚ dread‚ guilt‚ anger‚ or embarrassment.[1] The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions‚ adding new
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and free riders are allowed to benefit because‚ in each case‚ the outcome of the group performance…is shared equally by all group members‚ regardless of their input.” (Weldon and Mustari 1988‚ p.33) The reason why social loafing is a problem in organisations is because individuals minimize their contributions because they feel that the efforts are not noticed by others in the group (Kerr‚ 1983). Members may feel that they are able to “hang at the back” or in turn free ride and avoid all the consequences
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Status Consumption According to Mason (1981)‚ significant levels of status consumption exist in all communities in the world. This consumption behaviour contributes significantly in shaping consumer preferences for many products. Eastman‚ Goldsmith‚ and Flynn (1999) define status consumption as “the motivational process by which individuals strive to improve their social standing through the conspicuous consumption of consumer products that confer and symbolize status both for the individual and
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Internal Assignment Organizational Behaviour Case Study TOYOTA’S TEAM CULTURE Many companies proudly promote their team culture. At Toyota‚ the promotion seems sincere. Team work is one of Toyota’s core values‚ along with trust‚ continuous improvement‚ long term thinking‚ standardization‚ innovation and problem solving. The firm’s value statement says the following “To ensure the success of our company‚ each team member has the responsibility to work together‚ and communicate honestly‚ share
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University of Twente‚ Faculty of Business‚ Public Administration and Technology‚ Department of Marketing‚ Strategy and Entrepreneurship‚ Enschede‚ The Netherlands. Keywords Internet marketing‚ Worldwide web‚ Online operation‚ Consumer behaviour‚ Buying behaviour Abstract Addresses one of the fundamental issues of e-marketing: how to attract and win over the consumer in the highly competitive Internet marketplace. Analyses the factors affecting the online consumer’s behavior and examines how
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