Q1. Explain the duties of PRO and what is the scope of PRO ? PUBLIC RELATION OFFICER (PRO) : According to the Institute of Public Relations‚ USA‚ "Public Relations is a deliberate‚ planned and sustained effort to establish and maintain mutual understanding between an organization and its public." A public relations officer (PRO)‚ also known as ’Media Specialist‚’ is the spokesperson of an organization. His or her role is to convey the policies and interests of the organization to the public through
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The link between Scientific Management and the Human Relations approach There are inherent tensions in organisations – and they are resolved by the process of management. There are a number of management strategies that can be observed with the passing of time. Two important ones are scientific management and the human relations approach. The first is represented by scientific management or the classical school of management theory. The scientific management approach strove to control
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The Evolution of Public Relations Introduction In order for us to understand how public relations have evolved through history‚ we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be‚ “ a communication function of management through which organizations adapt to alter‚ or to maintain their environment for the purpose of achieving organizational goals”(p.5). With that said we could now go back
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Compare and Contrast “Industrial Relations” and “Human Resource Management” With the rapid pace of globalization‚ economic development and the more fierce competition among enterprises‚ the environment of employment is becoming more and more complex than in the past. The companies‚ no matter private or state-owned ones‚ have realized the significance of human resources which is the source of social wealth and plays a decisive role in its creation. The essay is concerned about comparing and contrasting
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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into the different methods of conducting real-life public relations nowadays. Theoretically‚ several models have been developed to categorize the different types of PR practice/practitioners; analyzing the usage of these models by PR professionals will reveal the extent to which they are valid in real life. Because these models deal with the communication-flow involved in PR‚ the essay will begin with a basic outline of how human communication works and how it can be applied effectively
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Public Relations Public relations‚ what exactly does that mean? The term public relations seems straight forward‚ however‚ it has many different definitions. People see the term in different ways. Public relations is a very common term that is used in many different fields. Due to the different uses of public relations‚ there are many different definitions. Three definitions for public relations will be given to give a better understanding of the term. A personal definition of public relations will
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DEFINING PUBLIC RELATIONS Lecturer: Cassie @ Chitara Ramasamy Session: 2014 Lesson Outline: Definition of public relations Process to influence public opinion The publics of public relations The functions of public relations Learning Objective of Topic 1: After reading this chapter‚ you should be able to Explain the meaning of public relation Explain the various process of public relation
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System of international relations after the Peace of Westphalia and the Congress of Vienna: A Comparative Analysis. Introduction It is common knowledge that human history can be viewed from different perspectives. So‚ in terms of economic‚ for example‚ it appears as a history of modes of production‚ the logic of which was deeply analyzed by Karl Marx. But in terms of geopolitical history can be thought of as a consistent change of power units "world order"‚ or geo-political eras. Each era is characterized
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Public Relations Interview University of Phoenix Marketing for Health Care HCS 539 Public Relations Interview Kaiser Permanente is an integrated managed care consortium based located in Oakland‚ California. Kaiser Permanente evolved from industrial health care programs for construction‚ shipyard‚ and steel mill workers for the Kaiser industrial companies during the late 1930s and 1940s ("Kaiser Permanente‚" 2013‚ para. 1). Kaiser Permanente is consists of three distinct entities‚ the
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