1) MAKING OF THE DREAM Privately held by the DeVos and Van Andel families of US‚ Amway‚ short for American Way‚ was set up in 1959. Amway and its publicly traded sister companies supported 53 affiliate operations worldwide. About 70% of Amway ’s sales were outside North America. With over 12‚000 employees around the world‚ Amway was renowned for its strong R&D centre in Michigan‚ which had 24 laboratories. Amway was present in over 80 countries and its manufacturing plants were located in US
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Amway Introduction Amway-Global Leader in Direct Selling Amway is a global leader in direct selling‚ with over three million Independent Business Owners (IBOs) in over 80 countries and territories around the world. No other direct selling company can compare with their longevity‚ stability‚ and global reach. For more than 50 years‚ Amway Corporation has enabled people to have a business of their own. Originally known for direct selling of our household cleaning products‚ such as SA8 Laundry Detergent
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Amway summary Introduction Amway is one of the world’s largest direct sales companies. It was founded in 1959 and is still owned by the families that founded it. It employs 14‚000 people worldwide and markets over 450 product lines. A key part of its success is its three million ABOs (Amway Business Owners) spread round 80 countries. Amway enables these people to have a business of their own. Amway recognises that it has other responsibilities‚ for example‚ to the communities in which it works
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CASE STUDY ON AMWAY 1) What challenges did Amway face in India in relation to the distribution? Ans. Capturing the ruler area. Creating own warehouses Storage problem Rate of courier service is very high Telephone rates are also high. Maintain the price of product as for the Indians. Introduce by the advertisement. 2) Discuss the merits and demerits of various distribution channel present. Ans. A) Vertical Marketing System: - Merits :- i. Consumer
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recognize your brand from the lists of brands shown. 2. Top of mind awareness (Immediate brand recall)- This means that on mentioning the product category‚ the first brand that customer recalls from his mind is your brand. PRODUCT PROFILE AMWAY Amway is an American multinational direct-selling company that uses multi-level marketing to sell a variety of products‚ primarily in the health‚ beauty‚ and home care markets. Its product lines include home care products‚ personal care products
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Amway recognition in 2012 When you dedicate your business tohelping people live better lives‚ you tend to get noticed. We humbly share theseaccolades with the more than three million distributors and 21‚000 employees that comprise our global Amway family. We admire your persistent pursuit of potential. And with heartfelt thanks‚ we honor you. AUSTRALIA Major Donor Status‚ The Children’s Hospital Westmead CANADA National Strategic Partnership Award‚ Canada Workplace Health
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STUDY: AMWAY INDIA Amway is an abbreviation for "American Way" and was coined in 1959 by company founders‚ Jay Van Andel and Richard DeVos. Short‚ unique and easy to remember‚ Amway has been registered as a corporate name and trademark ever since. Amway is a well-established company with a solid record of stability and growth that provides a Business Opportunity to individuals. That opportunity is supported by a comprehensive line of superb products sold exclusively by authorized Amway Independent
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2010‚ Managing Human Resources‚ 3rd edn‚ John Wiley & Sons‚ Milton‚ Qld. In chapter 1 of the text‚ the author shows an overview of human resource management and strategic human resource management. The author also shows the relationship between HRM and management‚ manager’s role meaning of strategy‚ strategic approach to HRM and strategic challenges. Lots of diagrams and explanations are used by the author. This chapter has contributed to my understanding of strategic human resource management by
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FINANCIAL ANALYSIS OF AMWAY Financial ratios are useful indicators of a firm’s performance and position. Most ratios can be calculated from information provided by the financial statements. Financial ratios can be used to analyze trends and to compare the firm’s financials in the industry. (http://www.netmba.com/finance/financial/ratios/) There are wide ranges of relative financial performance indicators that can be used to assess various aspects of a target company’s financial performance which
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Human Resource Planning The process that connects an organization’s strategic plan with its human resource needs is called human resource planning. The process ensures that staffing needs are addressed to achieve the organization’s objectives. Human resource planning is important because it helps an organization maintain a competitive edge and retain employees. Human resource planning determines the supply and demand of employees‚ according to the needs and wants of the business and its customers
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