Services Marketing Case Study 1. Introduction to JetBlue and the JetBlue experience. How is it related to the overall business strategy? JetBlue was a low cost carrier operating in the US‚ serving a niche segment. It had different offerings for the customer segment it served. Value Proposition in JetBlue context: Simplified Maintenance High Manpower utilization Efficient scheduling – in the New York route Was voted the best airlines in terms of Customer Satisfaction Need
Premium Strategic management Customer service
oversight in some communities that can be harmful‚ and these examples would prevent me from engaging in such activities. • Do you agree with John Maxwell that the only ethical guideline you need for business ethics is the Golden Rule? How does Gill react to Maxwell’s view of business ethics? A: I don’t agree with John Maxwell that the Golden Rule should be the only guideline to making or determining if a decision is ethical‚ as one should look at the big picture in its totality. The Golden Rule
Premium Ethics Virtue Business ethics
In this paper‚ I will explain Kantian ethics and its application‚ by utilizing the surgeon and six patients scenario. The surgeon has five patients who are in need of an organ transplant‚ and without a transplant‚ they will all die within a day. Another patient‚ who is a perfect match for all the other five patients‚ refuses to donate his organs to the other five patients. Thus‚ the surgeon is presented with two different paths‚ whether to go against the healthy patient’s refusal and save the lives
Premium Organ transplant Medicine Health care
The ethical issues in this case involve APA General Principle A: Beneficence and Nonmaleficence‚ B: Fidelity and Responsibility‚ and E: Respect for People’s Rights and Dignity. Also involved are APA ethical standards codes‚ 3.9 Cooperation With Other Professionals‚ 4.1 Maintaining Confidentiality‚ and 10.4 Providing Therapy to Those Served by Others. Dr. Cummings should in response adhere to APA General Principle A: Beneficence and Nonmaleficence as well as General Principle B: Fidelity and Responsibility
Premium Ethics Morality Business ethics
Journalism Ethics – A Case Study It is always important for reporters to remember to incorporate the right ethical guidelines when writing a story‚ so that the news remains objective‚ informative and proper. However‚ some like to ignore ethics in order to make their news story more interesting to read and thus‚ gather a wider readership. Some of the many issues of journalism ethics include the limits of free speech‚ accuracy and bias‚ fairness and privacy‚ the use of graphic images‚ conflicts of
Premium Journalism Mass media
in my third year of university‚ I have a chance to study Service Design Innovation course. Many people including me asked me different kinds of the same question: “What is this course and What have been your experience from this course?”. It is quite hard for me to answer these questions at first. But now‚ I can confidently say that there are many happy moments and hard time so. But Each person has different experiences in learning this subject. For example‚ some might get more joyful or boring
Premium Learning Education High school
is Human Services? May M. Miller What is Human Services? “Human services is a broad term covering a number of careers‚ but all have one thing in common-the helping of people meet their basic physical and emotional needs for whatever reason cannot be met without assistance” (Martin‚ pg.4‚ 2011). To understand how humans function in society‚ a person needs to understand basic human needs. These needs vary from person to person‚ however‚ all persons in society have a need and human services
Premium Management Marketing Sociology
1. Introduction Educare Services is a leading regional provider of quality infant and child care services and bilingual kindergarten and preschool education to children two months to six years of age. It is a subsidiary of the MyStar Education Group. Educare Services’ curriculum integrates the best education approaches and methodologies from the West and the values of morality and inter-personal relationships of the East. This is achieved through a team of in-house expertise in curriculum research
Premium Software Software Software engineering
without a professional translator and to instead tell her sons was a major breach of ethics and would be considered inexcusable in any professional setting. By using untrained translators‚ they limited her power to make informed decisions‚ breaking the autonomy principle of medical ethics. And then they also told her sons‚ which is a major breach of privacy and a violation of the non-maleficence principle of medical ethics‚ which could have upset her and lowered her likelihood of returning to the clinic
Premium Health care Health care provider Translation
The most common example is when one must choose to feed his/her family by means of stealing‚ while stealing is against ones morals; letting his/her family starve or become malnourished is also just as bad. Now to most people “ethics and morals” are used interchangeably‚ ethics do not change (universal) and morals can change from areas and cultures (Wikipedia). Ethical Decisions for that matter are something that each individual must really think about and be conscious of. One must consider some people
Premium Ethics Morality