Question 1 a) Examine and review critically the four areas of marketing communication. Provide examples where necessary. (10 marks) b) Explain in detail the basic pricing strategies. Give examples to support your answers. (10 marks) Question 2 Identify and describe the most often used sources of differentiation. Give examples to support your answers. (20 marks) Question 3 Ursula is a marketing manager for a bathroom tile company. She is trying to figure out if her firm needs
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Crystal Pan AP US History Demeck 7 February 25‚ 2015 Chapter 22 Essential Questions The 1920s were a period of tension between new and changing attitudes on the one hand and traditional values and nostalgia on the other. What led to the tension between old and new AND in what ways was the tension manifested? Tension rose between groups with new and old values primarily due to new technological‚ social‚ and political developments such as: development of assembly line and higher wages gave workers
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application of new and improved technologies. Having read the chapters from Lovelock‚ Wirtz‚ Key & Lu (2005) and Masterson & Pickton (2010)‚ what concepts or ideas relating to services marketing did you find most difficult to understand and why? Answer: In my opinion‚ the most difficult to understand concept is “People are often part of the product”. The difference between ones service and another often lies in the quality of employees who serve the customers. Service firms need to devote special
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ANSWERS TO END-OF-CHAPTER QUESTIONS 14-2 The two principal reasons for holding cash are for transac¬tions and compensating balances. The target cash balance is not equal to the sum of the holdings for each reason because the same money can often partially satisfy both motives. 14-4 The four elements in a firm’s credit policy are (1) credit standards‚ (2) credit period‚ (3) discount policy‚ and (4) collection policy. The firm is not required to accept the credit policies employed by its
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HSC Diploma Level 2 Unit 233 Meet food safety requirements when providing food and drink for individuals Please answer the following questions in as much detail as possible‚ and use a different colour to make your answers stand out. Put your name and date on the completed work and send to your assessor. 1. Identify potential food safety hazards when preparing‚ serving‚ clearing away and storing food and drink Potential food safety hazards when preparing‚ serving‚ clearing away and storing food
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Course: MGM 5500 Assignment #6 A. What is the difference between a contribution income statement and a traditional income statement? Contribution income statement is an income statement that classifies cost by behavior (fixed cost and variable cost). Traditional income statement is sometimes called the functional income statement. It is an income statement prepared in the multiple-step or single –step income statement format which conforms to Generally Accepted Accounting Principles (GAAP)
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Notes for Humanities III Absolutism * Thomas Hogs- “Leviathan” * State of Nature: Man before any government/community… Describes life as nasty & short‚ man is barbaric‚ and you are only alive as long as you can survive. * This starts the consent theory * Sovereign- Total power‚ no limits * Power comes from consent (community) NOT from god. * Examples: * Louis XIV (14th)- Ruled during the early 18th century -Considered himself the “Son King”
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1. Why does specialization become a factor in town life during the Neolithic Era? Answer: Due to warming of the climatic conditions‚ people started settling down in one place to make permanent homes. The first urban villages and towns were set up during the Neolithic Era. The farmers of those times began producing more food than they could consume themselves. They had enough food to share with their neighbors. This extra food allowed others to give up farming and take up alternate professions based
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reluctance to bind herself to an ideal or a cause mirrors her attitude toward the men who woo her. She refuses to involve herself with any of them. In the end‚ she eats the flowers of the Judas tree (in a dream)‚ confirming her betrayal of her ideals and humanity in general. Braggioni also commits the sin of betrayal. Although he leads revolutionaries dedicated to improving the lot of the
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1. Why does Machiavelli caution a prince against being too generous? Machiavelli‚ in Chapters 15 of The Prince‚ explains that nature doesn’t allow perfection in any human being. This leads him to the conclusion that princes should avoid qualities that may hindrance their abilities to rule even if they are considered ‘good’‚ under which generosity can be grouped as. He speaks further in detail in the next chapter‚ when he says generosity is a ‘dangerous practice’. He explains that if a prince were
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