1. Macy’s is one of very few brands in the retail business that can credibly be called an icon‚ and the flagship store in New York and the Macy’s Thanksgiving Day Parade are considered a commercial and cultural legacies. Since some years ago Macy’s Inc. has undertaken an extensive effort to transform Macy’s from a regional to a national brand‚ redefining itself. Macy’s national branding strategy is offering a more localized‚ personalized retail customer experience. My Macy’s is a sweeping initiative
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Project title : Execution of marketing strategy for ‘Corporate Gifts’ Location Visited : Okhla Industrial area Project Duration : 25 days Product Categories : Corporate Gifts Started from: 17-Oct-12 Ended on: 10-Nov-12 Under the supervision of Mr.Aniket Chakraborty Project Synopsis The project required the Implementation of marketing strategy for Offline Sales of Corporate Gifts to Small and Medium Size Enterprises
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I’m with Stupid by Geoff Herbach 375 pages Characters: The three main characters are Felton Reinstine‚ Abby Sauter‚ and Gus. Felton is mainly what the book talks about but Felton is always with Abby and Gus. Background: Felton is a tall strong jock that is kind of weird. He has a lot of problems because his dad killed him self when Felton was just five years old. Abby is one of the best looking girls that go their school but she also has some problems. She went from being a valedictorian to drinker
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“I’m Not Scared” is a novel written by Niccolò Ammaniti which is set in the 1970s; in a small Southern Italy town called Acqua Traverse‚ going through a sizzling summer. I’m not scared presents fears and morals in a way where they are intertwined with each other. In the face of fear‚ you still have to be able to make the right‚ moral decision. Michele and Skull are two very different characters with different stances on their morals and what they consider to be crossing the line. This line‚ is quite
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Integrated Marketing Communications Case Studies Case Studies – Some Thoughts on How to Use Cases This section of the manual includes three case studies that will test the student’s ability to apply integrated marketing communications concepts. Each assignment can be completed using the standard case study format or by using the marketing communications plan format. Refer to both models that are included in this section. Each of these cases has been class tested. They work! Students will
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I’m sorry. Two simple words… why do we humans believe that by saying these two words‚ they would somehow take back all offenses and heal all the wounds which you have created? How can you say regretful remarks‚ make selfish decisions‚ and expect to fix the whole ordeal by saying these two little words? We have been taught since a young age‚ to assume that saying I’m sorry will heal all the pain we caused. My concern‚ however‚ is not the words themselves but‚ the way they are delivered in the most
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Wernher Von Braun‚ a German‚ American‚ aerospace engineer and space architect. He invented two of the most important rockets in the history of rockets‚ the V-2 and the Saturn V. Both of these rockets were very important to the development and furtherment of Missiles and Space Travel. Von Braun was born in 1912 in the Posen Province of then Germany. However after World War One this province was integrated into Poland. Early in his life‚ he stumbled on the book Die Rakete zu den Planetenräumen by Hermann
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Belas Rift by Stephan Von Clinkerhoffen follows the undertakings of Stig and Meg‚ both aliens known as Manna In their mission to spare their homeland from the abhorrent human‚ Anet. Anet looks to wipe out their race in an offer to get all the gold from their gold rich world. Stig and Meg are compelled to take after her to earth to prevent her from undertaking her plan. Upon their entry‚ they find that there is a whole other side to their journey than they had first thought. Their excursion turns
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The German film‚ The Promise directed by Margarethe Von Trotta is revolved around the struggles of the separation and unification of Konrad and Sophie as they face the forced social and political separation of Germany. Margarethe Von Trotta uses music to convey the things that are left unsaid by the characters. Especially for Konrad and Sophie‚ the music reflects and intensifies the moments in their lives that are significant‚ such as the moments they are separated and then later unified. The music
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greatest aviators of all time. The Red baron‚ also known as Manfred Von Richtofen‚ “was the most successful pilot of WWI with 80 confirmed kills before he was shot down during the Battle of the Somme(http://wiki.answers.com/Q/Who_were_some_of_the_most_famous_pilots_of_World_War_1).” This is his story. Manfred Von Richtofen was born on May 2‚ 1892‚ over 100 years ago (http://www.historynet.com/red-baron-world-war-i-ace-fighter-pilot-manfred-von-richthofen.htm). He was the eldest of three brothers‚ so a lot
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