HUNGRY JACK’S AUSTRALIA PTY LTD NATIONAL PACKAGING COVENANT 2008-2009 ANNUAL REPORT Issued: Draft: Status: Circulation: October V1.0‚ Final‚ Issued Public / Open NPC 2008-2009 Annual Report HUNGRY JACK’S CONTENTS EXECUTIVE SUMMARY ............................................................................................................................ III 1 COMPANY PROFILE ...............................................................................................
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A PROJECT REPORT ON MCDONALD”S AND ITS STRATEGIC MANAGEMENT SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (ACCOUNTS) SEMESTER I SUBJECT: STRATEGIC MANAGEMENT SUBMITTED BY: SHUBALAXMI. SHETTY ROLL NO.: 47 UNDER THE GUIDANCE OF DR. MINU THOMAS SIES COLLEGE OF COMMERCE AND ECONOMICS‚
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Q1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s global marketing strategy is based on combination of global and local marketing mix elements. For the first elements in McDonald’s global marketing strategy (GMS) is a vital elements in McDonald’s business model restaurants system that can be set up virtually anywhere in the world and the restaurants themselves offer the consumers a chance
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McDonalds Marketing in India 2012 S. VIKRAM 10BCO053 2012 ------------------------------------------------- Department of Commerce ------------------------------------------------- ------------------------------------------------- Sri Krishna Arts and Science College Autonomous College affiliated to Bharathiar University Accredited by NAAC with ’A’ Grade An ISO 9001-2008 Certified Institution Coimbatore McDonalds Marketing in India Done by: S.VIKRAM
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1. Introduction Apple Inc. is currently considered as one of the most successful companies over the world. Founded in 1976‚ Headquartered in California‚ America‚ Apple is an multinational corporation which designs‚ produces and provides customs with individual electronics‚ computer system and personal computers. It becomes famous when Steven Jobs firstly introduce the iPhone to the market. By the end of 2012‚ Apple is the second-largest information technology and the third-largest smartphone provider
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SWOT Matrix | |Strengths |Weaknesses | | |Strong brand name‚ image and reputation. |Unhealthy food image. | | |Large market share. |High Staff Turnover including Top management. | |
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McDonald’s Great Britain – Turn Around New menus‚ improve services‚ advertising‚ opening new stores‚ closing others‚ and refurbishing others have propelled McDonald’s U.S. back into an active growth cycle after experiencing a slack period in 2003 and 2004 – U.S. sales have climbed for 40 straight months. Sales in Great Britain have not shown a similar movement. Sales at McDonald’s 1‚235 British outlets have been slughish for years‚ and the reasons are numerous. New chain such as Yo! Sushi and
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A. You should consider and describe at least the following in your case study • The dress and grooming requires for staff The appearance policy for McDonald’s Dressing • A neat‚ clean and wrinkle-free uniform • Good personal grooming McDonald’s supply with a shirt and hat/visor. Some countries supply you with pants and some make you buy your own but reimburse you. Pants have to be Black and no jeans. Hair clean‚ neat‚ conservatively styled. • Short hair cut above the collar and neatly
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CASE 10.2 Hot Coffee at McDonald’s First of all let’s clarify what is the story is‚ what are the facts? There was this woman (Stella Liebeck) who poured a cup of coffee (Mc Coffee) into her lap. Because of that she suffered third-degree burns. Her medical expenses worth $10‚000 and the and of the case she got $ 2.7 million. Sounds a bit strange isn’t it?! Here come my ethical problems. Did her permanent scars‚ the $10‚000 medical bill and all that torture she went through worth that
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Case study number 1 Question 1: Which company orientation (product‚ production‚ selling or market) can best describe McDonald’s activities? What makes you think so? In the case of McDonald’s activities the company orientation is selling and I will explain why. In first I’ll explain what is the selling orientation‚ and in second why it’s the McDonald orientation. If we look at the definition in the book “Marketing Management” the selling philosophy or orientation is “a focus on making sales
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